Public Policies for Creativity and Innovation: Promoting the Orange Economy in Latin America and the Caribbean 

Abstract

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From internationalization to local markets poverty alleviation and competitiveness in the agro-industrial sector of Latin America

“…These are characteristics of the local networks that operate in rural areas of Latin America. Thus, this is the reason why the orange economy model is considered viable in these localities (Benavente & Grazzi, 2017). But what is the orange economy?…”

“…The orange economy is made up of the creative and cultural industries (Benavente & Grazzi, 2017). Creativity is associated with aesthetics, that is, the appearance of goods and services and the emotional changes that these products generate in consumers.…”

“…Creativity is associated with aesthetics, that is, the appearance of goods and services and the emotional changes that these products generate in consumers. The fact that a good or service is aesthetically or emotionally desirable on a social or personal level does not mean that it lacks economic value or that it does not comply with economic rules; on the contrary, its production process requires working capital and knowledge (Benavente & Grazzi, 2017). Thus, in the agroindustry the introduction of creative or author cuisine can be significant, especially when it remasters and relaunch the traditional gastronomy.…”

“…This economy refers to the set of activities that in an articulated way (in a local network), allows ideas to be transformed into goods and services, whose value is based on intellectual property (Benavente & Grazzi, 2017), especially such as designation of origin, trademarks registry, trade secrets and also creative commons.…”

“…Placing the responsibility of the ecosystem on other economic, political or social agents can divert attention from reality and produce results beyond those required, reducing or nullifying the positive impact on local development. Benavente and Grazzi (2017) suggest the national innovation system as an ecosystem for the orange economy, referring to the fact that public and private agents are the catalysts of the orange economy. However, in economies in which the national innovation system is disjointed (González, 2015) and its mechanisms for creativity and innovation are incipient, it is better if the local networks can be the catalysts.…”