2013
DOI: 10.1094/cplex-2013-1001-20b
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Public Private Partnership to Promote Whole Grain Consumption

Abstract: A Public Private Partnership promises much and presents an exciting option to increase whole grain consumption. The whole grain content in the Danish diet in 2011-2012 seems to have increased markedly since calculations in 2004. Average whole grain intake is now 60 g/day/10 MJ in 2011-2012. In 2004, it was only 36 g/day/10 MJ (2). The Danish Whole Grain Campaign consists of 34 partners, including government, health organizations, and commercial partners such as producers, millers, gas stations, retailers, and … Show more

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Cited by 3 publications
(8 citation statements)
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“…The literature search allowed us to identify 21 programs in children and adolescents; more precisely, nine programs in children (described in 12 studies [ 71 , 74 , 75 , 76 , 77 , 78 , 79 , 80 , 81 , 82 , 83 , 84 ]), seven in adolescents [ 46 , 85 , 86 , 87 , 88 , 89 , 90 ], and five that did not separate age groups and considered children and adolescents together (described in nine studies [ 18 , 72 , 91 , 92 , 93 , 94 , 95 , 96 , 97 ]). For adults, 10 programs were identified: four in young adults (described in six studies [ 49 , 76 , 98 , 99 , 100 , 101 ]), two in middle-aged adults [ 57 , 74 ], two in older adults [ 62 , 63 ], one that considered young and middle-aged adults together [ 73 ], and one that considered all ages together (described in three studies [ 18 , 97 , 102 ]).…”
Section: Main Reasons For Success and Failure In Programs To Promomentioning
confidence: 99%
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“…The literature search allowed us to identify 21 programs in children and adolescents; more precisely, nine programs in children (described in 12 studies [ 71 , 74 , 75 , 76 , 77 , 78 , 79 , 80 , 81 , 82 , 83 , 84 ]), seven in adolescents [ 46 , 85 , 86 , 87 , 88 , 89 , 90 ], and five that did not separate age groups and considered children and adolescents together (described in nine studies [ 18 , 72 , 91 , 92 , 93 , 94 , 95 , 96 , 97 ]). For adults, 10 programs were identified: four in young adults (described in six studies [ 49 , 76 , 98 , 99 , 100 , 101 ]), two in middle-aged adults [ 57 , 74 ], two in older adults [ 62 , 63 ], one that considered young and middle-aged adults together [ 73 ], and one that considered all ages together (described in three studies [ 18 , 97 , 102 ]).…”
Section: Main Reasons For Success and Failure In Programs To Promomentioning
confidence: 99%
“…Finally, the programs in children and adolescents were of various types, with the highest prevalence emanating from academic researchers, and the remainder relatively balanced between private programs (supported by non-governmental organizations or industries) and public or governmental programs. Some programs involved both public and private stakeholders, such as the Fuldkorn program in Denmark [ 18 , 97 , 102 ]. In adults, almost all identified programs were performed by academic researchers (see Table 2 and Table 3 for details).…”
Section: Main Reasons For Success and Failure In Programs To Promomentioning
confidence: 99%
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“…). Quantitative recommendations range from around 48 g/day [at least 3‐ounce equivalents (servings) of wholegrains daily] in the US (US Department of Agriculture and US Department of Health and Human Services ), to around 75 g/day in Denmark (depending on age and sex) (Brinch‐Nielsen & Neese ). In Australia, like the UK, wholegrain recommendations are not quantified although the statement ‘Enjoy grain (cereal) foods, mostly wholegrain and/or high cereal fibre varieties’ is included within their dietary guidelines (National Health and Medical Research Council , ).…”
Section: Barriers To Increased Wholegrain Consumption In the Ukmentioning
confidence: 99%
“…As well as fruit and vegetables, campaigns to increase wholegrain intake in the population may improve fibre intake. Again in Denmark, a public health campaign was initiated in 2009 to increase wholegrain consumption (Brinch‐Nielsen & Neese ). Mean wholegrain intake increased from 32 g to 55 g/day between 2004 and 2012 (Mejborn et al .…”
Section: Impact Of Initiatives To Promote High‐fibre/wholegrain Foodsmentioning
confidence: 99%