2020
DOI: 10.20473/aijief.v3i1.16864
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Public Relations Activities in Malaysian Islamic Banking: The Case of Bank Islam Malaysia Berhad (Bimb)

Abstract: The public relations concept is a basic concept that must exist in various organizations. The strategy taken might be affected by or affect a cultural image. In the current world, Islamic institutions have emerged and grown rapidly. In particular, in the financial industry, Islamic banking in Malaysia has become a pioneer and evidently survives within the industry. Having said that, the public relations concept supposes to engage within their activities, also. But then, as Islamic values are being thei… Show more

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