Public Relations and Conflict Resolution

Plowman, Kenneth D.; Briggs, William; Huang, Yi-Hui Christine

doi:10.4135/9781452220727.n23

Cited by 18 publications

(28 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Grunig (2001) endorsed the mixed motive approach as one that could describe symmetry in the way he originally intended. Two-way communication can only be realized if its primary motivation is to find the win/win strategy between an organization and its stakeholders (Plowman et al, 2001).…”

Section: Mixed Motive Public Relationsmentioning

confidence: 99%

“…The mixed motive approach uses a combination of co-operation and constructive conflict to reach a mutually satisfactory outcome-either a win-win or a no deal. Some suggest this is the most effective form of lobbying as it balances the power of the organization with the power of its publics (Murphy, 1987;Plowman, 1998;Plowman et al, 2001). These differing strategies cannot be analysed in terms of effectiveness unless a method of establishing lobbying effectiveness can be realized.…”

Section: Conflictmentioning

confidence: 99%

“…Moloney (1996aMoloney ( , 2000 suggests that a pluralistic society encourages competition between lobbying groups and organizations. Public relations literature, however, views conflict very negatively (Vasquez, 1996;Plowman et al, 2001) and focuses on conflict resolution as the core purpose of the discipline (Murphy, 1987). The public relations profession is characterized by collaboration (Olasky, 1987;Kearns and West, 1996;Grunig, 2000) and its literature promotes the two-way communication model, a process of engaging publics in mutually beneficial dialogue, described by some scholars as conflict resolution (Murphy, 1987), as best practice by others (Grunig and Hunt, 1984;Kearns and West, 1996;Deegan, 2001).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

A mixed motive approach to lobbying: applying game theory to analyse the impact of co‐operation and conflict on perceived lobbying success

Aitken-Turff

Jackson

2006

Journal of Public Affairs

View full text Add to dashboard Cite

This study was motivated by the apparent discrepancy between guidance for public relations best practice using co-operation and collaboration to resolve conflict, and the potential to use the positive elements of conflict and competition to lobby more effectively. Game theory matrix was applied to nine lobbying campaigns, and used narrative analysis to identify themes of co-operation, conflict, and mixed motive lobbying in the transcripts. The primary research identified that: * Conflict, co-operation and mixed-motive lobbying were apparent in all the case studies. * Mixed motive lobbying was unattainable between organizations with diametrically opposed interests and this may limit its application. * A further obstacle to mixed motive strategies is the high level of resources it uses. *The numerical game theory matrix used in this study was of limited use, however, the conceptual framework the theory provided was effective at modelling conflict and cooperation strategies. * Formal co-operative alliances were common in the sample. Smaller coalitions appeared to be more effective than the larger ones. * Those engaged in high conflict campaigns perceived themselves to be more effective than those engaged in lower conflict campaigns, however, this would need to be examined more exhaustively to establish causality.A mixed motive approach to lobbying 85 Judging lobbying effectivenessEstablishing the effectiveness of lobbying activity is difficult; how do you disaggregate A mixed motive approach to lobbying 87 A mixed motive approach to lobbying 89 A mixed motive approach to lobbying 91The three businesses in the sample (P2, P6 and P9) described being involved in mixed motive A mixed motive approach to lobbying 93 A mixed motive approach to lobbying 95 Player Two Player n Figure A3. Model of pure co-operation.

show abstract

Section: Mixed Motive Public Relationsmentioning

confidence: 99%

Section: Conflictmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

A mixed motive approach to lobbying: applying game theory to analyse the impact of co‐operation and conflict on perceived lobbying success

Aitken-Turff

Jackson

2006

Journal of Public Affairs

View full text Add to dashboard Cite

show abstract

“…J. Grunig and Huang (2000) and Hon and J. Grunig (1999) conceptualized symmetrical and asymmetrical maintenance strategies based on Huang's (1997) and Plowman's (1995) research. The symmetrical approaches are disclosure or openness (organizations disclose feelings or thoughts to their publics), positivity (organizations attempt to make their publics enjoy the relationship), assurances (organizations recognize the legitimacy of their publics in their relationships), networking (organizations build the same network as their publics), sharing of tasks (organizations share joint tasks with their publics), cooperation or collaboration (organizations work with publics to reach a mutually satisfactory relationship), being unconditionally constructive (the effort to do whatever is best for the relationship, even though the other side does not reciprocate), and win-win or no deal (parties withdraw from the negotiation tabl e until they gain the mutual beneficial agreement).…”

Section: Cultivation Strategies Of Organization-public Relationshipsmentioning

confidence: 99%

“…In addition to using their partners in the government, most participants reported managing conflicts with the government in a symmetrical way as integrative negotiation proposed by Plowman (1995). For example, the vice president of government affairs in the multi-industry MNC provided a three-step conflict resolution strategy.…”

Section: Strategies For Conflict Resolutionmentioning

confidence: 99%

Relationship Management

The SAGE Encyclopedia of Quality and the Service Economy

View full text Add to dashboard Cite

Little public relations research on government affairs has been conducted. Even less research of this kind has yet been conducted in a non-western context. The purposes of this study were to explore how public relations professionals in multinational corporations (MNCs) in China practice government affairs activities at different levels of Chinese government and to develop a normative theory of strategic government affairs. The model of effective government affairs provides a framework for the development of government affairs programs that reflect long-term strategic management.

show abstract

Negotiation

Plowman

2018

The International Encyclopedia of Strategic Communication

View full text Add to dashboard Cite

Negotiation has been a focus of strategic communication and public relations since the Grunigs' Excellence project in 1992. It traces its roots further back to organizational communication. Since that time, actionable or operational negotiation has used the two‐way models of communication up through mixed motives. Current models of negotiation in strategic communication include the strategies of contention , avoidance , accommodation , compromise , cooperation , unconditionally constructive and win‐win or no deal , principled , and mediated or cultural , and perseverance . Strategic communication managers, functioning in the roles of organizational scanners of the environment, often help an organization manage its response to conflict and to rapid changes in that environment. Other research also has brought together conflict and strategic communication in relationships, power, strategic management contingency and crisis, crisis and image repair, activism and unconditionally constructive, the mediatization of conflict, within organizations, at the leadership level, and internationally or culturally.

show abstract

Public Relations and Conflict Resolution

Cited by 18 publications

References 0 publications

A mixed motive approach to lobbying: applying game theory to analyse the impact of co‐operation and conflict on perceived lobbying success

A mixed motive approach to lobbying: applying game theory to analyse the impact of co‐operation and conflict on perceived lobbying success

Relationship Management

Negotiation

Contact Info

Product

Resources

About