Public Relations and Corporate Communications

Roberts-Bowman, Sarah; Walker, Gloria

doi:10.4324/9780429298578-8

Cited by 2 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Corporate image and reputation are linked and therefore act as indicators that organizations use to increase brand equity (Heinberg et al, 2018 ). Corporate image can be referred to as an image of what an organization represents (Roberts-Bowman and Walker, 2020 ).…”

Section: Concept and Termsmentioning

confidence: 99%

Using a support vector machine to determine loyalty in African, European, and North American telecoms

Mohlala

Bankole

2022

Front. Res. Metr. Anal.

View full text Add to dashboard Cite

Brand loyalty is seen as a repeat purchase and the ability to recommend services or products. Telecommunication service providers require loyal customers to stay in business. The current study examines the impact of brand function and corporate image on customer loyalty in the telecommunication industry. The research employed a total of 971 responses from an anonymous online survey of telecommunication customers in Africa, Europe, and North America. Employing partial least squares, the study examined the relationships between brand function, corporate image, and loyalty. The result showed that brand function and corporate image have a significant positive effect on customer satisfaction. In addition, a machine learning algorithm was used to model the best prediction for consumer recommendations of products and services provided by their telecommunication service provider to friends and family.

show abstract

Section: Concept and Termsmentioning

confidence: 99%

Using a support vector machine to determine loyalty in African, European, and North American telecoms

Mohlala

Bankole

2022

Front. Res. Metr. Anal.

View full text Add to dashboard Cite

show abstract

“…Thus, at times, the terms public relations and corporate communication are used interchangeably in this article. See Roberts-Bowman and Walker (2021).…”

mentioning

confidence: 99%

A theory of corporate responsibility to race (CRR): communication and racial justice in public relations

Logan

2021

Journal of Public Relations Research

View full text Add to dashboard Cite

This article introduces the theory of the corporate responsibility to race (CRR). It holds that corporations should communicate in ways that advocate for racial justice, attempt to improve race relations, and support achieving a more equitable and harmonious society. Corporations have this responsibility to race because they have historically perpetuated and profited from racial oppression, making corporations contributors to, and benefactors of, racial injustice. However, recently corporations have been using their platforms to speak against racial injustice in an effort to improve race relations. CRR theory provides a new way to readily identify, understand, contextualize, theorize and analyze corporate communication about race. Although CRR emerges from a Unites States perspective, and as a public relations concept, it has global applications in any place where racial difference leads to oppression, and it has analytical value in any field where organizational resources can be leveraged to fight oppression.

show abstract

Public Relations and Corporate Communications

Cited by 2 publications

References 0 publications

Using a support vector machine to determine loyalty in African, European, and North American telecoms

Using a support vector machine to determine loyalty in African, European, and North American telecoms

A theory of corporate responsibility to race (CRR): communication and racial justice in public relations

Contact Info

Product

Resources

About