Public relations and mass communication in Eastern Europe

Hiebert, Ray E.

doi:10.1016/0363-8111(92)90008-m

Cited by 8 publications

(5 citation statements)

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“…The theoretical aspects were seen more positively, but the practical result was negatively viewed. A result of this trend is found in the observation by Hiebert (1992), concerning Central and Eastern Europe, that Russia has become part of the global PR picture as a result of the apparent ascendency of PR over journalism (Macnamara, 2014; Salter, 2005; Shin and Cameron, 2005). In reply to the final question on the prediction of future trends, the respondents foresee no change in the continued interaction between journalists and PR practitioners.…”

Section: Resultsmentioning

confidence: 98%

“…Observers witnessed a rapidly changing information environment. Hiebert (1992) concluded that ‘all of the above indicates that Eastern and Central Europe are now rapidly becoming a part of the global public relations picture’ (p. 186). There were key people in PR from abroad travelling to the Soviet Union, who sowed the foundations of PR there.…”

Section: The Situation In Russia: Pr’s Undermining Of Journalism?mentioning

confidence: 99%

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The interaction of journalism and public relations in Russia: A self-perception

Simons

Strovsky

2018

Global Media and Communication

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There is an increasing amount written on the decline of professional journalism around the world. One of the factors that are used to illustrate the decline of journalism is the interaction and collaboration between journalists and public relations (PR) practitioners in the production of mass media news content. On a theoretical and conceptual level, the aims and goals of the two professions are quite different, even though there are a number of superficial similarities between these forms of mass communication. Studies of the interaction between journalism and PR in the United States reveal a certain underlying tension, yet simultaneous mutual dependency. An indicative survey was conducted across different cities in the Russian Federation to understand the perception of professional journalists and PR practitioners on the current level of interaction between their professions. The answers were remarkably similar and reveal a deep concern for the direction of journalism, which many viewed as being subordinated to PR.

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Section: Resultsmentioning

confidence: 98%

Section: The Situation In Russia: Pr’s Undermining Of Journalism?mentioning

confidence: 99%

The interaction of journalism and public relations in Russia: A self-perception

Simons

Strovsky

2018

Global Media and Communication

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“…Numerous researchers have illustrated how countries throughout the world show cultural differences in public relations activities, for example, in Korea (Shin and Cameron, 2001), Japan , China (Zetlin, 1995), India (Singh, 2000), the Philippines (Panol, 2000), Malaysia (Kaur, 1997), Singapore (Beng, 1994;Wee et al, 1996) and Taiwan (Huang, 2000). Similarly, recent studies have focused on varying public relations practices in such European nations as Austria and Norway (Haug and Koppang, 1997;Taylor, 2000), the UK (Davis, 2000), Germany (Ferguson, 1998), Greece (Lyra, 1991), Hungary (Hiebert, 1994), Bulgaria (Dimitrova, 1998), Slovenia (Vercic et al, 1996) and the post-Communist world (Hiebert, 1992;1994). Even studies about public relations in Australia (Singh and Smyth, 2000), the Middle East (Zaharna, 1995) and Africa (VanLeuven and Pratt, 1996) have shown that there are many challenges and opportunities arising from cultural variance in public relations.…”

Section: Cultural Variance In the Source-reporter Relationshipmentioning

confidence: 99%

“…Empirical evidence is available regarding the nature of public relations activities in different cultures (Beng, 1994;Haug and 254 JAE-HWA SHIN and GLEN T. CAMERON Koppang, 1997;Hiebert, 1992;Huang, 2000;Kaur, 1997;Lyra, 1991;Singh, 2000;Singh and Smyth, 2000;Taylor, 2000;VanLeuven and Pratt, 1996;Wee et al, 1996). The evidence is particularly strong in scholarship on media relations practice, which has long recognized that facets and characteristics of the relationship between public relations practitioners and journalists reflect the cultural variance among countries (Shin and Cameron, 2001;.…”

Section: Introductionmentioning

confidence: 99%

The Interplay of Professional and Cultural Factors in the Online Source-Reporter Relationship

Shin

Cameron

2003

Journalism Studies

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Using discriminant function analysis, this study identifies both professional and cultural factors that distinguish source-reporter relations in South Korea and the United States. Some 339 public relations practitioners and journalists in Korea and the US were surveyed regarding 20 types of offline and online source-reporter interactions (i.e. telephone contact, fax/mail/wire/courier news releases, interviews, press conferences, private meetings, email news releases, multimedia press kits, homepages, website pressrooms, etc.) in terms of usefulness, influence, credibility, ethics and professionalism. Particular attention was given to online media relations. Overall, email news releases, online inquiry, homepages and website pressroom were evaluated highly as useful, influential, credible, ethical and professional. Particularly, email news releases were rated as useful and influential, whereas the website pressrooms were highly evaluated as credible, ethical and professional.

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“…the common perception of public relations as suspicious propaganda; this view stems from the historic role that censorship used to play in the mass media, the subjugation of all such media to a single doctrine (Hiebert 1992b), and the resulting stereotypical conviction that "the press lies"; 2. the failure to understand the point of marketing and promoting products and businesses and building the images of companies and their executives; this problem originates from the fact that, at a time of severe shortages, all goods manufactured in the socialist economy were readily sold; 3. the belief that companies, their owners and/or their successes are better left unpromoted as high profiles may bring on additional tax sanctions; this view stems from the fact that, for ideological reasons, all privately owned operations were considered suspicious and subject to ad hoc taxation. (aawniczak 2003); 4. the fears for the "negative externalities" (Grunig and Grunig 2005) of the privatization process and resistance to it.…”

Section: Special Characteristics Of Public Relations In the Regionmentioning

confidence: 99%

Global Public Relations

Freitag¹

2009

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This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem-solving across a range of organizations and crosscultural settings.Written in a straightforward, lively style, the book covers:■ foundational theories, and factors that shape the discipline; ■ communication across cultures; ■ trends affecting the public relations profession throughout the world.Incorporating case studies and commentary to illustrate key principles and stimulate discussion, the book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Global Public RelationsSpanning borders, spanning cultures All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Alan R. Freitag and Ashli Quesinberry Stokes British Library Cataloguing in Publication DataA catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Foreword Hugh M. CulbertsonThe young discipline of public relations has given birth to an infant subdiscipline: international PR. This book bears witness to the fact that the infant, while still striving for maturity, has at least reached early adolescence.The book is at least the fourth -all published since 1996 -that seeks to define and explain public relations worldwide. The first two were written by and for scholars and research-oriented graduate students. The authors and editors sought to describe the practice in varied nations and regions. Also, they tried to articulate the cultural, political, social and economic forces that have shaped it in ways that might later be disseminated more widely Srisamesh and Vergig 2003).This volume defines public relations practice in a readable way for a larger audience -graduate and advanced undergraduate students, and practitioners gearing up to work in and with societies other than their own. The authors are experienced executive-level practitioners turned academics. They present a balanced, comprehensive look at the scholarly literature that helps shape international public relations in...

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Public relations and mass communication in Eastern Europe

Cited by 8 publications

References 0 publications

The interaction of journalism and public relations in Russia: A self-perception

The interaction of journalism and public relations in Russia: A self-perception

The Interplay of Professional and Cultural Factors in the Online Source-Reporter Relationship

Global Public Relations

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