Public relations and the new golden age of Spain: a confluence of democracy, economic development and the media

Análisis bibliométrico de la producción científica de las relaciones públicas a través de las tesis doctorales (2006-2017) y de los programas de doctorado españoles (2017)

“…En la producción doctoral especializada en relaciones públicas entre 2006 y 2017 tampoco se observa una correspondencia directa con el extraordinario crecimiento de la oferta de estudios de grado de Publicidad y Relaciones Públicas que se origina coincidiendo con la entrada al nuevo milenio, que pasó de 19 en el año 2000 (Tilson y Pérez, 2003) a 33 en 2014 (Perlado y Saavedra, 2017). Desde una perspectiva comparativa, la obligatoriedad histórica, anterior al EEES, de impartir de manera conjunta los contenidos de publicidad y de relaciones públicas se ha constatado muy perjudicial para la segunda disciplina en ambos periodos.…”

A história recente de relações públicas na Espanha

“…As Tilson & Perez (2003) pointed out, new political, economic, social, and media realities in Spanish society have shaped the course of the public relations profession as it is currently practiced both within institutions and consultancies. "For example, given the dynamic media environment and growing consumerism in Spain, media relations and corporate identity have assumed greater importance as studies indicate" (Tilson & Pérez, 2003, p. 132).…”

The influence of democracy in the practice of public relations in Spain

“…As Tilson & Perez (2003) argued, new political, economic, social, and media realities in Spanish society have shaped the course of the public relations profession as it is currently practiced both within institutions and consultancies. "For example, given the dynamic media environment and growing consumerism in Spain, media relations and corporate identity have assumed greater importance as studies indicate" (p. 132).…”

“…There is no national census data as to the number of public relations professionals in Spain; however, Tilson and Perez (2003) reported that about one-third of the 400 members of Catalonia's "college" or association of advertising and public relations professionals (headquartered in Barcelona) are public relations practitioners. Unfortunately, there is no data about the number of people involved in public relations industry today.…”

“…With regard to education, 83% have a university qualification (70% undergraduate and 13% postgraduate). Tilson and Perez (2003) mention a survey conducted by the Complutense University of Madrid and the Autonomous University of Barcelona in 1999 on behalf of DIRCOM, that reported that there are some 50 different designations for the department, ranging from "Public Affairs" to "News" to "External or Public Relations." Interestingly, the word "Communication" appeared in 70.6% of the corporate department names.…”