Public Relations as Emotional Labour

Yeomans, Liz

doi:10.4324/9781315687162

Cited by 8 publications

(7 citation statements)

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“…Present findings reveal that two of the women experienced mental stress and distress over work burnout—a common theme within broader public relations studies (see Keating 2016a, 2016b; Yeomans, 2019) and Indigenous contexts (see Bargallie, 2020; Petray and Collin, 2017). For these two women, work burnout involved more than working long and hectic hours; it encompassed racism, the effects of residual colonization and the 24/7 pressures of fulfilling Indigenous communal responsibilities.…”

Section: Discussion: Whiteness Gender and Indigenous Womenmentioning

confidence: 56%

“…The perpetuation of public relations theory and practice committing to Eurocentric patriarchal foundations marginalizes all women and can create negative emotional responses and stress. The emerging research on the emotional labor (emotional response and work stress), work labor, and work burnout within public relations suggests the potential impact on women’s mental health (Keating, 2016a, 2016b; Yeomans, 2019). For example, Yeomans (2019) conveyed insights into the emotional demand and labor of women practitioners working within public relations, often under gendered conditions.…”

Section: Resultsmentioning

confidence: 99%

“…The emerging research on the emotional labor (emotional response and work stress), work labor, and work burnout within public relations suggests the potential impact on women’s mental health (Keating, 2016a, 2016b; Yeomans, 2019). For example, Yeomans (2019) conveyed insights into the emotional demand and labor of women practitioners working within public relations, often under gendered conditions. Yet, although these are important texts, they lack the added burden of “race” and its intersectional relationship with Indigenous women.…”

Section: Resultsmentioning

confidence: 99%

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“We’re not treated equally as Indigenous people or as women”: The perspectives and experiences of Indigenous women in Australian public relations

Clark

Dodson

Guivarra³

et al. 2021

Public Relations Inquiry

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This paper argues that the public relations sphere needs to have better understanding and more representation and acknowledgment of Indigenous women’s contemporary experiences and contributions. Indigenous Australian women experience multiple oppressions, such as Eurocentric and patriarchal control and, within the broader areas of Indigenous, women’s, and feminist public relations scholarship, their voices are largely absent. To address these issues, this paper, based on Indigenous women’s standpoint theory and an Indigenous yarning method, presents the narratives of five Aboriginal and Torres Strait Islander women employed in public relations. These narratives reflect experiences of marginalization by the Australian mainstream culture of whiteness and patriarchy; they also suggest the incidence of work induced mental distress for the women participants. This study of female Indigeneity within public relations aims to promote understanding of intersectional identities, the long-term effects of whiteness and racism, and may suggest how public relations can play a role in decolonizing efforts.

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Section: Discussion: Whiteness Gender and Indigenous Womenmentioning

confidence: 56%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

“We’re not treated equally as Indigenous people or as women”: The perspectives and experiences of Indigenous women in Australian public relations

Clark

Dodson

Guivarra³

et al. 2021

Public Relations Inquiry

View full text Add to dashboard Cite

show abstract

“…UK PR has a gendered subculture (Acker, 2012), as well as a racialized subculture, both of which disadvantage female practitioners and practitioners of colour (Edwards, 2014a; Yeomans, 2019). Moreover, class-based indicators of identity (e.g.…”

Section: Intersectionality In Public Relationsmentioning

confidence: 99%

“…These intersectional disadvantages have been powerfully illustrated by Pompper (2013), who analyzed 10 years’ worth of data to illustrate the impact of age, gender and race/ethnicity, on professional life, identifying various forms of oppression, including salary differentials; a lack of collegiality and respect; and a variety of racist, ageist and sexist behaviour. Other research pinpoints gender discrimination, including a gender pay gap (Vardeman-Winter and Place, 2017; Public Relations Consultants Association, 2018); segregation of emotional labour as a mainly female burden (Yeomans, 2019); gender stereotypes; and working patterns that discriminate against women with caring responsibilities. Practitioners of colour also face exclusionary practices including racial stereotyping, pigeonholing, discriminatory recruitment and promotion practices, racialized embodiment, and normative associations of whiteness with professionalism and leadership (Edwards, 2014b; Logan, 2011; Pompper, 2004, 2005).…”

Section: Intersectionality In Public Relationsmentioning

confidence: 99%

‘I’m a PR person. Let’s just deal with it.’ Managing intersectionality in professional life

Edwards

2022

Public Relations Inquiry

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A key focus of intersectional research is to engage with the power dynamics resulting from the sameness/difference paradox that Crenshaw (1991) originally identified in Black women’s legal status. This article extends intersectional research in public relations by investigating how the tensions of responding to this paradox unfold in professional life. I combine Carastathis’ (2017) use of intersectionality as a provisional concept that can prompt different thinking about taken-for-granted realities, and Jorbá and Rodó-Zárate’s (2019) formulation of intersectional categories as fluid structural and agentic properties of a particular situation, to understand how sameness/difference is strategically negotiated by public relations practitioners of colour, the tensions that arise during these negotiations, and the impact of such negotiations on their own professional standing, as well as on the unmarked, normative white, male and middle-class identities that characterize the ‘post-race’ professional spaces in which they work. I conclude that, without genuine recognition of the daily compromises and sacrifices that practitioners of colour have to make in order to foster perceptions of ‘sameness’ and keep ‘difference’ at bay, the professional field’s blindness to its white, male and middle-class archetypes will persist – and will continue to blight the careers of those for whom the comfort of belonging remains elusive.

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Introduction: Public Relations in the Digital Age

Bourne

2022

Communicating in Professions and Organizations

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Public Relations as Emotional Labour

Cited by 8 publications

References 0 publications

“We’re not treated equally as Indigenous people or as women”: The perspectives and experiences of Indigenous women in Australian public relations

“We’re not treated equally as Indigenous people or as women”: The perspectives and experiences of Indigenous women in Australian public relations

‘I’m a PR person. Let’s just deal with it.’ Managing intersectionality in professional life

Introduction: Public Relations in the Digital Age

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