Public relations

L'Etang, Jacquie

doi:10.1002/9780470670590.wbeog477

Cited by 6 publications

(1 citation statement)

References 15 publications

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“…Public relations comprises a range of activities conducted by organisational agents (employees or temporary consultants) that are designed to contribute to the effectiveness of the organisations they represent by improving organisational relationships with stakeholders and the media (L'Etang, 2012).…”

Section: The Systems Thinking Approach For the Analysis Of Marketing Competitionmentioning

confidence: 99%

Marketing competition on a new product introduction - a structural analysis using systems thinking

Armenia¹,

Pompei²,

Pupillo³

et al. 2018

IJMABS

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Launching a new product on the market is a strategic activity that needs specific investments and a specific organisation. There are multiple factors that determine the success of a new product on the market but their direct effects are not often very well observable (marketing for example). With this study, we analysed the systemic structure underlying the dynamics related to the introduction of a new product on the market. In particular, we built a qualitative model based on the systems thinking methodology of causal-loop diagrams (CLDs), starting from the main structure and assumptions of the well-known Bass model. The model provides a systemic perspective on the interdependencies among various aspects that interact in important organisational areas. The presented causal-loop diagram tries to describe the systems structure which is intrinsic to the introduction and diffusion of a new product on the market, and how ultimately the related dynamics could be managed.

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Section: The Systems Thinking Approach For the Analysis Of Marketing Competitionmentioning

confidence: 99%

Marketing competition on a new product introduction - a structural analysis using systems thinking

Armenia¹,

Pompei²,

Pupillo³

et al. 2018

IJMABS

View full text Add to dashboard Cite

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Spin Doctoring

Valentini¹

2016

The International Encyclopedia of Political Communication

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Spin doctoring is a derogatory term to define public relations activities for political institutions, political actors or corporations that emphasize or exaggerate the most positive aspects of something. The term does not indicate a profession, like public relations, or a neutral activity, like political communication, but is a biased expression used by journalists to discredit the work of public relations experts. The term is commonly used to refer to campaigns and communications that are based on deception and manipulation. Governments, political actors, and corporations are using this technique to protect their image from criticism, to achieve consensus and public support and to sell their ideas and opinions. In politics, the concept of spin doctoring is tied to the process of mediatization, which has made politicians and political institutions more concerned for their appearance and how they are represented in mass media than the political reality.

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