Public relations, democracy and corporate social investment: a South African perspective

Mersham, Gary

doi:10.1080/02560054.1993.9653099

Cited by 13 publications

(37 citation statements)

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“…Consequently, the role of media relations has increased in order to take the various messages to the people. Mersham et al (1995) and Overton-De Klerk (1994) all claim that corporate and government social responsibility/investment is a key driving force in South Africa's public relations. Organizations, through public relations, are required to demonstrate sensitivity to the needs and practices of developmental pursuits.…”

Section: History and Characteristics Of Public Relationsmentioning

confidence: 99%

“…Many scholars have written extensively about public relations in South Africa (e.g., De Beer and Mersham 2004;Mersham 1993;Mersham et al 1995;Mersham and Skinner 1998;Overton-De Klerk 1994;Pahad 2001;Holtzhausen et al 2002;and Skinner and Von Essen 1991). These scholars agree that public relations in South Africa was influenced by a combination of Western public relations practices and indigenous African communication practices.…”

Section: History and Characteristics Of Public Relationsmentioning

confidence: 99%

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Global Public Relations

Freitag¹

2009

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This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem-solving across a range of organizations and crosscultural settings.Written in a straightforward, lively style, the book covers:■ foundational theories, and factors that shape the discipline; ■ communication across cultures; ■ trends affecting the public relations profession throughout the world.Incorporating case studies and commentary to illustrate key principles and stimulate discussion, the book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Global Public RelationsSpanning borders, spanning cultures All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Alan R. Freitag and Ashli Quesinberry Stokes British Library Cataloguing in Publication DataA catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Foreword Hugh M. CulbertsonThe young discipline of public relations has given birth to an infant subdiscipline: international PR. This book bears witness to the fact that the infant, while still striving for maturity, has at least reached early adolescence.The book is at least the fourth -all published since 1996 -that seeks to define and explain public relations worldwide. The first two were written by and for scholars and research-oriented graduate students. The authors and editors sought to describe the practice in varied nations and regions. Also, they tried to articulate the cultural, political, social and economic forces that have shaped it in ways that might later be disseminated more widely Srisamesh and Vergig 2003).This volume defines public relations practice in a readable way for a larger audience -graduate and advanced undergraduate students, and practitioners gearing up to work in and with societies other than their own. The authors are experienced executive-level practitioners turned academics. They present a balanced, comprehensive look at the scholarly literature that helps shape international public relations in...

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Section: History and Characteristics Of Public Relationsmentioning

confidence: 99%

Section: History and Characteristics Of Public Relationsmentioning

confidence: 99%

Global Public Relations

Freitag¹

2009

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“…The true purpose of CSI in South Africa is therefore "to assist, through socio-economic involvement, in the development and maintenance of a socio-economic and socio-political environment that is conducive to the pursuit of real economic growth" (Visagie 1993:6). Mersham, Rensburg and Skinner (1995) is of the opinion that, although the terms 'social responsibility' and 'social investment' are used interchangeably elsewhere in the world, in South Africa they are often interpreted differently. Whereas corporate social responsibility (CSR) contains the implication of redressing inequalities of the past (expected by the black majority), the term corporate social investment (CSI) is preferred by business for the reasons already spelt out by Visagie (1993).…”

Section: The Development Of Corporate Social Responsibility In South mentioning

confidence: 99%

Support provided by corporate social responsibility programmes for the creation of universal access to ICT: a content analysis of corporate websites

Xulu¹,

Steyn²

2001

Communicatio

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“…In this view, the emergence of internationalised and flexible systems of production and capital investment lead to numerous problems of "territorial non-correspondence", so that "the events over which the state needs to exercise control in order to achieve its objectives fall increasingly outside of its control" (Cox 2003: 329). Ironically, newly enfranchised South African citizens with widened expectations of government -regulating economic growth, creating jobs, providing health care, housing, improving education or environmental quality -comes at a time when the South African state appears less able to intervene in the ways in which citizens might now expect (Mersham, Skinner & Rensburg 2011;Barnett & Scott 2007;Mersham et al 1995).…”

Section: The Crisis Of Responsibilitymentioning

confidence: 99%