The Global Public Relations Handbook 2019
DOI: 10.4324/9781315173290-27
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Public Relations, Political Communication and Agenda Setting

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“…On the other hand, 'bad' feelings may be more visible, especially due to their greater resonance online -the primary source of information today. For instance, empirical evidence suggests that current venues for the spread of information, such as online social networks, pass on violent affections with greater ease than messages of love within political discussions (Stoeckle and Albright 2019;Sanford et al 2021). In brief, hate generates more clicks than love.…”
Section: A Political Economy Of Affectionsmentioning
confidence: 99%
“…On the other hand, 'bad' feelings may be more visible, especially due to their greater resonance online -the primary source of information today. For instance, empirical evidence suggests that current venues for the spread of information, such as online social networks, pass on violent affections with greater ease than messages of love within political discussions (Stoeckle and Albright 2019;Sanford et al 2021). In brief, hate generates more clicks than love.…”
Section: A Political Economy Of Affectionsmentioning
confidence: 99%