Public Relations Rhetoric: Criticism, Dialogue, and the Long Now

Kent, Michael L.

doi:10.1177/0893318911409881

Cited by 24 publications

(7 citation statements)

References 9 publications

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“…For the collection of data for the analysis of the adoption of dialogical principles by entities it was applied an analysis grid with 59 indicators: usefulness of information (25 indicators), ease of interface (9 indicators), dialogic link (12 indicators), return visits (10 indicators) and visitors conservation (3 indicators). This grid was based on existing codification schemes: the five dialogical principles proposed by Kent and Taylor [40], also treated by Kent, Taylor and White [41], Kent and Taylor [55], McAllister-Spooner and Kent [49], McAllister-Spooner [57], with the contributions of the new rhetoric of Kent [114,115] and indicators used by Li and Wang. The homepage and all pages with the same URL for each website were analyzed, like the study of Ingenhoff and Koelling [60].…”

Section: Methodsmentioning

confidence: 99%

“…Medium theory and technological and social mediation tell that the media affect the access to information [108][109][110][111][112] and change the forms of integration and interaction [110,112]. In this post-modern era, new media bring deep changes to communication, because it allows new forms of interactivity, participation and dialogue between organizations and publics [40,[113][114][115]. New media emerge as a place of representation, game, mediation of experience, but also as a place for meeting, sharing and dialogue, conditioning imaginary production.…”

Section: Literature Reviewmentioning

confidence: 99%

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Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze

Augusto

Silveirinha²

2016

J Tourism Res Hospitality

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The dependence and influence of new media on social and organizational life have led to a new orientation of the communicational practices of organizations and to a research paradigm shift to a cocriational model within public relations theory. This model is based on dialogic rhetoric and dialogue that requires a joint production of content and meanings by organizations and publics, which have a central role in shaping image. The new social and communicational paradigms have also an impact on tourism research, implying the need to understand the role of new technologies, particularly websites, in image formation. The purpose of this study is to investigate the role of website in the formation of a tourist destination image (Portugal) through the understanding of the degree of adoption of dialogical principles on websites by official and unofficial tourist organizations and the identifying of denotative and connotative elements that are represented on published and shared photographs in these websites. The research corpus consisted of websites of entities and photographs published and shared on these websites. The methodology used is quantitative and qualitative, based on content analysis of data of websites and photographs. Results indicate that official tourist entities adopted the dialogic principles in a higher degree than unofficials. There is also a higher adoption of the principles related to technical dimension than dialogical dimension. Results confirm a relation between the adoption of dialogical link and an increased openness by entities to the possibility of photo sharing. The analysis of denotative and connotative elements of photography reflects a similarity in representations of entities and tourists. This study contributes to both theoretical perspectives, because it provides a conceptual scheme of destination image formation online and to a practical perspective, because it also suggests guidelines of dialogical practices to incorporate in websites of tourism entities.

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Section: Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze

Augusto

Silveirinha²

2016

J Tourism Res Hospitality

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“…Conversely, inducement functions through providing incentives or rewards to trigger compliance with the promoted idea or behaviour (Bitektine and Haack, 2015). Rhetorical appeals frequently used in PR messages include source credibility (ethos) – the level of credibility of persuaders, emotional appeal (pathos) – emotional resonance with target audience and scientific argument (logos) – logic reasoning (Kent, 2011).…”

Section: An Overview Of the Multi-paradigmatic Pr Scholarshipmentioning

confidence: 99%

“…publics). For example, Kent (2011) argues that PR plays a big role in civil societies through creating and enacting dialogue so that citizens can not only hear multiple and competing viewpoints, but also articulate their own. Johnston (2014) promotes engagement as an essential trait of organisations to be open to the meanings and values that evolve from interactions with diverse stakeholders.…”

Section: An Overview Of the Multi-paradigmatic Pr Scholarshipmentioning

confidence: 99%

“…In this sense, the interactive agency informed by PR literature complements institutional theory that focuses on the field or organisation-level agency (Battilana and D’Aunno, 2009). Furthermore, Kent’s (2011) dialogue theory helps institutionalists to understand the enabling condition of an interactive ‘dialogue’, in which multiple parties should have access to articulate, hear and debate pluralistic viewpoints. Also, Johnston’s (2014) thesis on ‘engagement’ facilitates conceptualising the co-creational institutional process as ongoing and evolving interactions between diverse stakeholders.…”

Section: ‘Agency’ As a Bridge: How Can The Two Disciplines Enrich Eacmentioning

confidence: 99%

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The articulation of ‘agency’: How can public relations scholarship and institutional theory enrich each other?

Hou

2020

Public Relations Inquiry

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A recent critical turn to both public relations and institutional studies has highlighted ‘agency’ as a shared important theme. While public relations scholars call to bring back ‘agency’ into analysis of practice and process of public relations, neo-institutionalists use ‘agency’ to explain heterogeneity and innovation in institutional outcomes. In this context, this article proposes to use ‘agency’ as a meeting ground to explore how the two disciplines could engage in a dialogue that improves mutual understanding and theoretical enrichment of each other. It argues that institutional thoughts such as ‘embedded agency’, ‘institutional entrepreneurship’ and ‘institutional work’ advance understandings of the downplayed issues of power, diversity and activism in the public relations literature. In turn, the multi-paradigmatic public relations scholarship provides useful tools for analysing institutional agency. Also, this article discusses future research agenda to advance fruitful collaboration between the two domains.

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Strategic Rhetoric, Dialogue, and the Long Now

Kent¹,

Theunissen²

2021

The Handbook of Strategic Communication

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Public Relations Rhetoric: Criticism, Dialogue, and the Long Now

Cited by 24 publications

References 9 publications

Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze

Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze

The articulation of ‘agency’: How can public relations scholarship and institutional theory enrich each other?

Strategic Rhetoric, Dialogue, and the Long Now

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