Public Relations Roles in Brazil: Hierarchy Eclipses Gender Differences

Molleda, Juan-Carlos; Ferguson, Mary Ann

doi:10.1207/s1532754xjprr1604_1

Cited by 36 publications

(28 citation statements)

References 11 publications

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“…Based on the Global Excellence factors, other researchers have conducted numerous national studies to test the generic and/or specific principles for their applicability worldwide (Chen, 2005;Hung, 2002;Lim, Goh, & Sriramesh, 2005;Molleda & Ferguson, 2004;O'Neil, 2003;Rhee, 2002;Sallot et al, 2003;Sriramesh, Kim, & Takasaki, 1999;van Dyke, 2005). Some studies focus exclusively on societal aspects of the Global-Excellence-Theory, such as the political-economic system of a country (Dolea, 2012;Kirat, 2005;Molleda & Suárez, 2005) culture (Huang, 2000;Taylor, 2000;Wu, Taylor, & Chen, 2001) and activism (Guiniven, 2002).…”

Section: Excellence-in-global-public-relations-theorymentioning

confidence: 99%

“…The cultural dimensions have influenced research worldwide greatly, and have also become generally accepted dimensions of international PR research to investigate "PR cultures" in different countries (e.g. Cooper-Chen & Tanaka, 2008;Huck, 2004;Ihator, 2000;Kang & Mastin, 2008;Kim & Kim, 2010;Molleda & Ferguson, 2004;Rhee, 2002;Sriramesh, 1996;Sriramesh & Verčič, 2001;Vasquez & Taylor, 2000;Wu & Baah-Boakye, 2007;Wu et al, 2001).…”

Section: Hofstede's Cultural Dimensionsmentioning

confidence: 99%

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International public relations: A synopsis of German-speaking and Anglo-American research approaches

Ingenhoff

Ruehl

2013

Studies in Communication Sciences

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Section: Excellence-in-global-public-relations-theorymentioning

confidence: 99%

Section: Hofstede's Cultural Dimensionsmentioning

confidence: 99%

International public relations: A synopsis of German-speaking and Anglo-American research approaches

Ingenhoff

Ruehl

2013

Studies in Communication Sciences

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“…It sees public relations professionals as "social intermediaries" between organizations and publics, especially in societies where there are disproportionate rates of inequality, as in many Latin American countries (Molleda and Ferguson 2004). In essence, the Latin American School of Public Relations stresses the interests of the community and responds to the economic, social and political realities that influence public relations practice (Molleda and Ferguson 2004).…”

Section: Latin American Public Relations Philosophymentioning

confidence: 99%

Global Public Relations

Freitag¹

2009

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This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem-solving across a range of organizations and crosscultural settings.Written in a straightforward, lively style, the book covers:■ foundational theories, and factors that shape the discipline; ■ communication across cultures; ■ trends affecting the public relations profession throughout the world.Incorporating case studies and commentary to illustrate key principles and stimulate discussion, the book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Global Public RelationsSpanning borders, spanning cultures All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Alan R. Freitag and Ashli Quesinberry Stokes British Library Cataloguing in Publication DataA catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Foreword Hugh M. CulbertsonThe young discipline of public relations has given birth to an infant subdiscipline: international PR. This book bears witness to the fact that the infant, while still striving for maturity, has at least reached early adolescence.The book is at least the fourth -all published since 1996 -that seeks to define and explain public relations worldwide. The first two were written by and for scholars and research-oriented graduate students. The authors and editors sought to describe the practice in varied nations and regions. Also, they tried to articulate the cultural, political, social and economic forces that have shaped it in ways that might later be disseminated more widely Srisamesh and Vergig 2003).This volume defines public relations practice in a readable way for a larger audience -graduate and advanced undergraduate students, and practitioners gearing up to work in and with societies other than their own. The authors are experienced executive-level practitioners turned academics. They present a balanced, comprehensive look at the scholarly literature that helps shape international public relations in...

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“…Moreover, abundant studies on practitioners' roles have developed in America, and American practitioners' role enactment has influenced public relations practice in other countries [9]. Although several studies have explored practitioners' roles in various countries and regions including South Africa [10], Singapore [11], and Latin America [12], including Chile [9], Brazil [13], and Costa Rica [14], there has been little research on Korean practitioners' perceptions of their job roles.…”

Section: Introductionmentioning

confidence: 99%

Core Elements for Organizational Sustainability in Global Markets: Korean Public Relations Practitioners’ Perceptions of Their Job Roles

JiYeon

Park

2017

Sustainability

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For the purpose of enhancing organizational sustainability in global markets, organizational public relations practitioners in international firms take roles to respond toward the global public. This study explores practitioners' perceptions of their job roles in global public relations firms and identifies the elements that support those roles. To address these concerns, a qualitative method, specifically an in-depth interview, was conducted because it endeavors to reveal and understand what lies deep within the complexity of a little-known phenomenon. As the specific public of this research, Korean practitioners were selected, since the public relations industry in Korea has been influenced by globalization, and diverse global public relations firms have branches in Korea. Analysis of in-depth interviews suggests a typology of three newly defined roles for Korean practitioners: strategic counselor/manager role, non-strategic technician role, and business manager role for practitioners' own firms. It also identifies nine elements affecting public relations practitioners' roles. The important and powerful elements were chiefly attributed to culturally specific influences. This study provides critical clues for enhancing both entrepreneurial sustainability in global markets and the professionalism of public relations. Finally, public relations practitioners will be better able to make optimal decisions regarding their client organizations' adopted strategy.

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Public Relations Roles in Brazil: Hierarchy Eclipses Gender Differences

Cited by 36 publications

References 11 publications

International public relations: A synopsis of German-speaking and Anglo-American research approaches

International public relations: A synopsis of German-speaking and Anglo-American research approaches

Global Public Relations

Core Elements for Organizational Sustainability in Global Markets: Korean Public Relations Practitioners’ Perceptions of Their Job Roles

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