Public Responses to Direct-to-Consumer Advertising of Prescription Drugs

Yuan, Sheng

doi:10.2501/s0021849908080069

Cited by 12 publications

(14 citation statements)

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“…Audience Characteristics Previous studies have found that audience characteristics influence exposure to, attitude toward, and behavioral outcomes of DTCA, either directly or indirectly (e.g., Hausman, 2008;Huh & Becker, 2005;Huh, DeLorme, & Reid, 2012;Williams & Hensel, 1995;Yuan, 2008). The magnitude and direction of the influence of each audience characteristic on the outcome variables varied, but findings were inconclusive.…”

Section: Model Componentsmentioning

confidence: 96%

“…Previous studies have found that the amount of exposure to DTCA is one of the main predictors of attitudinal and behavioral responses to DTCA (e.g., Huh & Becker, 2005;Peyrot, Alperstein, Van Doren, & Poli, 1998;Yuan, 2008). Yuan (2008) found that exposure to DTC ads in traditional media predicted attitude toward DTCA and communication with doctors.…”

Section: Exposurementioning

confidence: 96%

“…For example, Williams and Hensel (1995) found that those who were better educated, those in better health, and younger respondents held less positive attitudes toward DTCA. Other studies have found that younger respondents were more likely to hold positive attitudes toward DTCA (e.g., Yuan, 2008). The influence of health-related characteristics on consumers' responses has been examined mainly in terms of drug use and health status (defined as ''consumers' perceived physical and mental well-being,' ' Moorman & Matulich, 1993, p. 210).…”

Section: Model Componentsmentioning

confidence: 98%

“…The influence of health-related characteristics on consumers' responses has been examined mainly in terms of drug use and health status (defined as ''consumers' perceived physical and mental well-being,' ' Moorman & Matulich, 1993, p. 210). For example, some studies have found that consumers who take a larger number of Rx drugs and with lower perceived health status were more likely to seek additional information about advertised Rx drugs (Huh & Becker, 2005) and to communicate with doctors (Yuan, 2008).…”

Section: Model Componentsmentioning

confidence: 98%

“…Their analysis of secondary FDA data (N ¼ 343) supported the model overall, except for consumers' trust in advertisements; this variable was not related to any key variable in the model. Yuan (2008) proposed that (a) demographic variables and health-related variables (e.g., such as health status and drug use) predict exposure to drug advertisements; (b) demographic variables, health-related variables, and exposure to drug advertisements predict attitude toward DTCA; and (c) demographic variables, health-related variables, exposure to drug advertisements, and attitude toward DTCA predict communication with doctors. Yuan (2008) analyzed Harris Interactive data and found that among demographic variables, only age and education were significant predictors of attitude toward DTCA; exposure to ads and attitude toward DTCA predicted each other; attitude toward DTCA, drug use, health status, and exposure to ads were predictors of communication with doctors.…”

Section: Models Of Dtca Effectsmentioning

confidence: 99%

See 4 more Smart Citations

Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising

Lee

King

Reid

2015

Journal of Health Communication

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Using a model developed from the research literature, the authors compared consumers' attitudinal and behavioral responses to direct-to-consumer prescription drug advertising (DCTA) and over-the-counter nonprescription drug advertising (OTCA) of drugs. Adults 18 years of age and older who had taken any prescription drugs in the past 6 months completed online survey questionnaires. Variables measured included demographics (age, gender, race, education, and income), health-related characteristics (health status, prescription and over-the-counter drug use, health consciousness, and involvement with prescription or over-the-counter drugs), perceived amount of attention and exposure to DTCA and OTCA, attitudinal outcomes (skepticism toward DTCA/OTCA and attitude toward DTCA/OTCA), and behavioral outcomes triggered by DTCA and OTCA. The findings indicate that exposure to drug advertising is one of the most significant predictors of attitudinal and behavioral outcomes. Some audience factors such as health status, involvement with drugs, health consciousness, drug use, income, and age also were differentially associated with consumer responses to drug advertising.

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Section: Model Componentsmentioning

confidence: 96%

Section: Exposurementioning

confidence: 96%

Section: Model Componentsmentioning

confidence: 98%

Section: Model Componentsmentioning

confidence: 98%

Section: Models Of Dtca Effectsmentioning

confidence: 99%

See 3 more Smart Citations

Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising

Lee

King

Reid

2015

Journal of Health Communication

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Direct‐to‐consumer advertising and the advancement of the quadruple aim: A narrative review

Khokhar

Weathers

Mattingly

2022

J Am Coll Clin Pharm

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The concept of pharmaceutical promotion targeted at the public has been controversial throughout history for many clinicians, patients, and policymakers and has led to many regulatory changes for pharmaceutical promotion in the United States. The objective of this narrative review was to identify, assess, and summarize evidence addressing the potential impact of direct-to-consumer advertising (DTCA) on patient care through the lens of the quadruple aim of health care: (a) patient experience;(b) population health; (c) cost; and (d) provider experience. Increased spending on DTCA has frequently been cited in a negative context when discussing health policy due to inappropriate prescribing or increased spending on pharmaceuticals, but the research identified in this review describes a more complicated relationship. Any conclusions regarding the total impact on the health system will be greatly influenced by the perspective (eg, patient, provider, payer, society) of the person evaluating. In any case, benefits and harms of DTCA must be weighed in the context of the therapeutic area, population characteristics, and overall goal of the evaluator.

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The influence of socialization agents on consumer responses to over-the-counter medicine advertising

Lee

Kang

King

et al. 2022

Research in Social and Administrative Pharmacy

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Public Responses to Direct-to-Consumer Advertising of Prescription Drugs

Cited by 12 publications

References 0 publications

Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising

Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising

Direct‐to‐consumer advertising and the advancement of the quadruple aim: A narrative review

The influence of socialization agents on consumer responses to over-the-counter medicine advertising

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