2015
DOI: 10.1080/08874417.2015.11645787
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Public Sector Adoption of Social Media

Abstract: Social media technologies offer substantial opportunities to public sector organizations for developing community-based partnerships by facilitating engagement with citizens. Yet, public sector social media adoption remains an under-researched phenomenon, which at least partially is attributed to the unique challenges and idiosyncrasies of public sector organizations. We take an analytical approach to examine qualitative evidence sourced from interviews with twenty-four local government organizations across Au… Show more

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Cited by 65 publications
(80 citation statements)
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References 46 publications
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“…Theories like the technology acceptance model [18][19][20] are focused on individual level adoption, while technology assimilation models [15,20,21] were studied for organizational level adoption. These models in general assume that the innovation process starts with some early exploration by an individual or a unit and, based on its demonstrated success, gets diffused to others in the organization.…”
Section: Adoption Of DL Practice As An Orga-nizational Innovationmentioning
confidence: 99%
“…Theories like the technology acceptance model [18][19][20] are focused on individual level adoption, while technology assimilation models [15,20,21] were studied for organizational level adoption. These models in general assume that the innovation process starts with some early exploration by an individual or a unit and, based on its demonstrated success, gets diffused to others in the organization.…”
Section: Adoption Of DL Practice As An Orga-nizational Innovationmentioning
confidence: 99%
“…The outcome of the utilities stakeholder engagement on Facebook might be affected by a variety of factors, such as the company's specification (Sharif et al 2015;Nah and Saxton 2012), the communication interactivity (Bauer et al 2012) and the resources spent (Picazo-Vela et al 2012). The proposed interdependencies of the factors are summarized in Fig.…”
Section: Factors Influencing the Outcome Of Stakeholder Engagement Onmentioning
confidence: 99%
“…In comparison to the one-way communication of traditional media, Facebook's special strength seems to lie in two-sided interaction, enabling the company to collect stakeholder information, increase stakeholder engagement (Sharif et al 2015;Agostino 2013;Hofmann et al 2013;Mergel 2013) and strengthen stakeholder relationship (Kim et al 2014;Yi et al 2013;Waters et al 2009). The communication interactivity might be affected by the company's specifications (Sharif et al 2015;Mergel 2012) and the available resources (Picazo-Vela et al…”
Section: Company Specificationsmentioning
confidence: 99%
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