Public Sector Communication and Strategic Communication Campaigns

Werder, Kelly Page

doi:10.1002/9781119263203.ch16

Cited by 4 publications

(3 citation statements)

References 23 publications

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“…Banyak tantangan muncul ketika perencana berusaha untuk mengatasi masalah komunikasi, terutama dalam hal mengembangkan rencana untuk memaksimalkan efektivitas sumber daya komunikasi yang tersedia untuk mewujudkan hasil yang diinginkan. Menurut Rogers, strategi komunikasi adalah suatu pendekatan untuk menyebarkan ide-ide baru dengan tujuan mengubah perilaku kolektif masyarakat (Werder, 2020). Strategi komunikasi adalah kombinasi terbaik dari semua elemen komunikasi mulai dari komunikator, pesan, saluran, media, penerima, hingga pengaruh (efek), yang dirancang untuk mencapai tujuan optimal (Diego et al, 2020).…”

Section: Strategiunclassified

Analisis Strategi Public Relation Lingkar Ganja Nusantara Dalam Membentuk Persepsi Ganja Sebagai Pengobatan Alternatif

Wicaksono,

Leonardi

2023

Journal Global Komunika

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Lingkar Ganja Nusantara atau yang biasa dikenal dengan LGN memiliki Public Relation yang bertujuan untuk membentuk persepsi ganja sebagai pengobatan alternatif melalui media sosial Instagram. Dalam membentuk persepsi ganja sebagai pengobatan alternatif ini LGN melihat kesulitan dalam mengedukasi atau menginformasikan literasi tentang tanaman ganja di Indonesia, dengan persepsi masyarakat yang memandang ganja haram dan tidak memiliki manfaat. Tetapi LGN mengajak simpul-simpul yang berada di regional atau daerah-daerah untuk ikut andil dalam menyebarkan konten di instagram melalui akun @lgn_id, dengan mengupayakan untuk memberikan informasi seputar ganja baik dalam informasi pengobatan alternatif maupun sampai pada sejarah ganja itu sendiri. Adapun tujuan penelitian sebagai berikut, untuk mengetahui strategi public relation Lingkar Ganja Nusantara dalam membentuk persepsi ganja sebagai pengobatan alternatif. Metode yang digunakan adalah Metode deskriptif kualitatif, dimana subjek penelitiannya terdiri dari 1 key informan dan 4 informan. Teknik pengumpulan data dilakukan melalui wawancara mendalam, studi kepustakaan, dokumentasi. Teknik analis data yang digunakan dalam penelitian ini adalah Teknik analis data Model Miles dan Huberman. Hasil penelitian ini adalah Humas Lingkar Ganja Nusantara dengan melihat strategi kampanye humas melalui model The Nine Steps of Strategic Public Relations. Hal ini sesuai dengan tujuan Public Relation Lingkar Ganja Nusantara, yaitu membentuk persepsi ganja sebagai pengobatan alternatif.

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Section: Strategiunclassified

Analisis Strategi Public Relation Lingkar Ganja Nusantara Dalam Membentuk Persepsi Ganja Sebagai Pengobatan Alternatif

Wicaksono,

Leonardi

2023

Journal Global Komunika

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“…As the focus of this study is on strategic communication in public, not private organizations, the very nature of PSOs, in this case municipalities needs to be considered. Even though the communication function in PSOs is arguably an inherently strategic function (Werder, 2020), communication professionals as a profession are still fairly unestablished in the PSO setting (Luoma-aho and Canel, 2020a, b). In this setting, several discourses, agendas and professions struggle to dominate, and managers also have very critical and diverse roles to perform.…”

Section: Literature Review and Theoretical Frameworkmentioning

confidence: 99%

Six ways to leave a lover: how sensemaking of the purpose of internal social media changes over time in a public sector organization

Madsen

Schmeltz

2021

CCIJ

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PurposeInternal social media (ISM) make it possible for all employees to participate in knowledge sharing and decision-making and to voice their opinions. However, several studies have found that organizations are far from unlocking the full potential of ISM. This paper seeks to explore and explain this gap further by adopting a sensemaking lens to managers' understanding of a social intranet in a public sector organization.Design/methodology/approachA longitudinal case study of the process of introducing ISM was conducted in a Danish municipality. Before, during and after the launch of the intranet, interviews with department heads and communication managers in the six different municipal departments were carried out to explore how they made sense of the purpose of ISM.FindingsFindings indicate that during the process of introducing and implementing ISM, department heads' and managers' narratives about the purpose of the intranet changed from being a matter of involving, engaging and hearing the voices of the employees to being an effective administrative tool and a channel for management to reach all employees.Originality/valueRather than the traditional focus on whether ISM fail or succeed, the paper offers new understandings of how managers' sensemaking of ISM changes over time, leading to changes in the actual usage of and communication on ISM.

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“…Hallahan et al (2007) stated that the essence of strategic communication is a purposeful activity carried out to improve the organization's mission through communication. Strategic communication figures (Fredriksson & Pallas, 2018;Werder, 2020) suggest that public sector organizations need strategic communication more than any other entity to build a reputation and gain legitimacy from their public. From a strategic communication point of view, Johnston (2018) explains that the concept of engagement can be an effective strategy to achieve organizational goals, where the highest form of engagement is collaboration.…”

Section: Introductionmentioning

confidence: 99%

DTKS Verification Collaboration as the Practice of Strategic Communication by Handil Bakti Village Government

Rohmah,

Leonardo,

Muslim

et al. 2024

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Community service activities carried out by students can be a form of collaboration to support Government programs, one of which is the verification and validation of the Integrated Social Welfare Data (DTKS). The main problem faced by the local government in managing DTKS is the lack of human resources and objectivity of officers, so the data obtained often does not match the criteria. The Handil Bakti Village initiated the collaboration for verification and validation of DTKS with students as one of the joint-student service programs in the local government. As a form of strategic communication, the local government takes steps starting from planning, situation analysis, target analysis, goal formulation, message framework preparation, message dissemination strategy, and measurement and evaluation. Students verify and validate DTKS by conducting interviews with recipients in 14 RTs. The results obtained are accurate and objective DTKS data following the criteria set by the government and students gain an understanding of DTKS data collection.

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Public Sector Communication and Strategic Communication Campaigns

Cited by 4 publications

References 23 publications

Analisis Strategi Public Relation Lingkar Ganja Nusantara Dalam Membentuk Persepsi Ganja Sebagai Pengobatan Alternatif

Analisis Strategi Public Relation Lingkar Ganja Nusantara Dalam Membentuk Persepsi Ganja Sebagai Pengobatan Alternatif

Six ways to leave a lover: how sensemaking of the purpose of internal social media changes over time in a public sector organization

DTKS Verification Collaboration as the Practice of Strategic Communication by Handil Bakti Village Government

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