Public sector marketing: a systematic literature review and research agenda

Santos, Aline Regina; Ardigo, Juliane Pierri; Pacheco, Anderson Sasaki Vasques

doi:10.1007/s12208-024-00424-7

Int Rev Public Nonprofit Mark

2024

DOI: 10.1007/s12208-024-00424-7

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Public sector marketing: a systematic literature review and research agenda

Aline Regina Santos,

Juliane Pierri Ardigo,

Anderson Sasaki Vasques Pacheco

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Public sector marketing: a systematic literature review and research agenda

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References 76 publications

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