“…However, in the banking industry, they have not attracted much interest: previous studies of stereotypes mainly refer to gender (Li and Zeng, 2019) and age (Harris et al , 2016). The studies that came closest to examining professional stereotypes were conducted by Willems (2020) on public servants, including bankers, by Lazarus (2012), who looked at four “banker figures,” and by Bienfait (2014), who studied the stereotype of the telephone advisor (banking by telephone). Although the literature shows that some customers fail to seek advice (Lewis, 2018) or fear corporate greed (Caruana et al , 2018), corporate hypocrisy (Hur and Kim, 2020), and unethical sales practices (Tosun, 2020), it still does not give an exhaustive scientific examination of the banker stereotype.…”