“…It is of paramount importance to first draw on closely the definition of Public Service Announcements (PSAs) in order to provide a definition of medical announcements as there is almost none or little research on the definition of MAs. PSAs can be defined as noncommercial and non-profit advertisements to inform the general public or to educate them on a particular issue or matter that can be related to social, economic or environmental (Suggett, 2017;Shamsudin, Noh, Nudin, Radzuan, Wan and Ghafar, 2017;Terskikh, 2016;Moriarty, Mitchell, Wood, & Wells, 2019). In addition, Klimes-Dougan and Lee (2010) provide a definition of PSAs in relation to health concerns and issues.…”