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This article delves into the factors driving change in the UK’s public-interest news sector, pinpointing key uncertainties that shape its future. Through a participatory action research approach and scenario planning, the study News Futures 2035, seeks to answer the pivotal question: How can the UK ensure the ongoing supply of trustworthy, public-interest news? It stands out for its unique focus, enriching the debate among industry, academia, policymakers, and civil society on safeguarding the sector’s future. The research identified two primary, unpredictable elements with significant influence: the realm of policies, regulations, and governance; and the industry’s capacity for innovation to maintain the relevance of public-interest news for all stakeholders. The study highlights the indispensable role of collaborative action research and continuous dialogue among key stakeholders. It emphasizes the need for structured, cooperative efforts to navigate the complexities of policy, regulation, and consumer relevance, introducing the concept of back-channel deliberations, akin to track 2 diplomacy, as a valuable strategy for engaging diverse stakeholders in informal yet structured discussions. This method promises to foster a platform for innovative solutions and mutual understanding, addressing the challenges to the future supply of public-interest news. The participants’ commitment to advancing this dialogue through a dedicated forum underlines the importance of ongoing stakeholder engagement to ensure the sector’s relevance, sustainability, and societal impact.
This article delves into the factors driving change in the UK’s public-interest news sector, pinpointing key uncertainties that shape its future. Through a participatory action research approach and scenario planning, the study News Futures 2035, seeks to answer the pivotal question: How can the UK ensure the ongoing supply of trustworthy, public-interest news? It stands out for its unique focus, enriching the debate among industry, academia, policymakers, and civil society on safeguarding the sector’s future. The research identified two primary, unpredictable elements with significant influence: the realm of policies, regulations, and governance; and the industry’s capacity for innovation to maintain the relevance of public-interest news for all stakeholders. The study highlights the indispensable role of collaborative action research and continuous dialogue among key stakeholders. It emphasizes the need for structured, cooperative efforts to navigate the complexities of policy, regulation, and consumer relevance, introducing the concept of back-channel deliberations, akin to track 2 diplomacy, as a valuable strategy for engaging diverse stakeholders in informal yet structured discussions. This method promises to foster a platform for innovative solutions and mutual understanding, addressing the challenges to the future supply of public-interest news. The participants’ commitment to advancing this dialogue through a dedicated forum underlines the importance of ongoing stakeholder engagement to ensure the sector’s relevance, sustainability, and societal impact.
Conceived as institutions funded by the public purse and intended to exist devoid of political influence, the mandate of public service media (PSM) entities is to disseminate reliable news content and high-quality audiovisual productions to all demographic segments, inclusive of marginalized communities and audiences that are typically under-served. Over the previous ten years, the rise in prominence of global platforms in national media systems has precipitated many changes in the media sector, including unique challenges for PSM institutions guided by specific public service values. Using a holistic conceptual framework for assessing the implementation of these values, this article analyzes the impact of platformization on Europe’s PSM and discusses how the Union’s policy approaches affect related challenges to PSM. The analysis indicates that while the European Union (EU) has accorded a high priority to PSM within its media policy framework, the role that Brussels plays in protecting the independence and efficacy of PSM has been circumscribed, given that the onus of regulating PSM entities rests with national governments. This has engendered contrasting experiences wherein certain PSM outlets enjoy political independence and command significant public trust while others function as state-controlled propaganda vehicles, advancing the objectives and interests of governing bodies. The EU has addressed global platform power in recent attempts to safeguard its digital future, including the Digital Services Act (DSA), Digital Markets Act (DMA), and the European Media Freedom Act (EMFA). However, these acts do not adequately address PSM’s two central and often interconnected problems: funding challenges and political pressures.
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