Public Wildlife Management on Private Lands: Reciprocity, Population Status, and Stakeholders’ Normative Beliefs

Metcalf, Alexander L.; Metcalf, Elizabeth Covelli; Khumalo, Kathryn E.; Gude, Justin A.; Kujala, Quentin; Lewis, Michael

doi:10.1080/10871209.2017.1372534

Cited by 14 publications

(3 citation statements)

References 32 publications

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“…Managers could also use our results to provide quantitative predictions of the expected reduction in transmission risk that might follow from a set of elk distribution management actions employed in a given year. Such predictions and assessments should be conducted in the context of similar evaluations for other fundamental objectives related to stakeholder acceptance of management actions and costs of implementation (Metcalf et al ). Additionally, we suggest that wildlife or livestock managers and livestock producers collaboratively gather data on the distribution of livestock on private ranchlands during the brucellosis transmission risk period.…”

Section: Management Implicationsmentioning

confidence: 99%

Modeling elk‐to‐livestock transmission risk to predict hotspots of brucellosis spillover

et al. 2019

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Wildlife reservoirs of infectious disease are a major source of human-wildlife conflict because of the risk of potential spillover associated with commingling of wildlife and livestock. In the Greater Yellowstone Ecosystem, the presence of brucellosis (Brucella abortus) in free-ranging elk (Cervus canadensis) populations is of significant management concern because of the risk of disease transmission from elk to livestock. We identified how spillover risk changes through space and time by developing resource selection functions using telemetry data from 223 female elk to predict the relative probability of female elk occurrence daily during the transmission risk period. We combined these spatiotemporal predictions with elk seroprevalence, demography, and transmission timing data to identify when and where abortions (the primary transmission route of brucellosis) were most likely to occur. Additionally, we integrated our predictions of transmission risk with spatiotemporal data on areas of potential livestock use to estimate the daily risk to livestock. We predicted that approximately half of the transmission risk occurred on areas where livestock may be present (i.e., private property or grazing allotments). Of the transmission risk that occurred in livestock areas, 98% of it was on private ranchlands as opposed to state or federal grazing allotments. Disease prevalence, transmission timing, host abundance, and host distribution were all important factors in determining the potential for spillover risk. Our fine-resolution (250-m spatial, 1-day temporal), large-scale (17,732 km 2 ) predictions of potential elk-to-livestock transmission risk provide wildlife and livestock managers with a useful tool to identify higher risk areas in space and time and proactively focus actions in these areas to separate elk and livestock to reduce spillover risk. Ó 2019 The Authors. The Jo urnal o f

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Section: Management Implicationsmentioning

confidence: 99%

Modeling elk‐to‐livestock transmission risk to predict hotspots of brucellosis spillover

et al. 2019

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“…Furthermore, social marketing researchers have found that norms can influence environmentally friendly purchasing (e.g., Onel, 2017), high-risk behaviors, such as drunk driving (Glassman & Braun, 2010), and system-wide health-care behaviors (Sundstrom, 2014). Most research in the conservation domain, however, has investigated norms as outcomes, assessing the acceptability of policies and behaviors in a variety of domains, including wildfire management (Kneeshaw, Vaske, Bright, & Absher, 2010), outdoor recreation (Manning, 2007), and wildlife management (Metcalf et al, 2017; Morzillo & Needham, 2015).…”

Section: Conceptual Developmentmentioning

confidence: 99%

More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Metcalf

Angle

Phelan

et al. 2018

Social Marketing Quarterly

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Successful conservation in the United States relies on collective stewardship by millions of private landowners, challenging those agencies and nongovernment organizations tasked with engagement and outreach. Perennially limited resources compound this challenge, highlighting a deep need for efficient social marketing. In the following research, we test the efficacy of two social marketing strategies—microtargeting and normative appeals—through a randomized controlled trial of an integrated social marketing campaign targeting riparian landowners in the Pennsylvania portion of the Chesapeake Bay Watershed. We used a microtargeting algorithm to predict landowners’ likelihood of responding to a conservation outreach campaign to create treatment groups of high-likelihood prospects versus random prospects (i.e., no microtargeting). A normative appeal was also included as an experimental factor in the campaign communicating that forested riparian buffer investments were common among similar landowners. Among microtargeted landowners, we observed a 66% increase in response to a riparian restoration survey compared to the control group. Additionally, we found a significant influence of a normative message among random (nonmicrotargeted) prospects, increasing response by 23% over the control group. We conclude conservation outcomes may be more efficiently achieved by deploying these marketing techniques on a wider scale to a variety of conservation challenges.

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“…Rooted in the customer service literature, satisfaction is a multidimensional concept measuring the extent to which expectations have been met (Parasuraman et al, 1988). Wildlife agencies and human dimensions of wildlife researchers often measure the acceptability of wildlife management actions (Metcalf et al, 2017), but measures of satisfaction with wildlife management outcomes have generally been limited to understanding recreation experiences (Lee et al, 2004; Matt & Aumiller, 2002; Vaske et al, 1982; Watkins & Poudyal, 2020). Measuring satisfaction of the public may be useful for investigating the social landscape of coexistence with large carnivores, especially if linked to normative beliefs about population sizes (Lin et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Human dimensions of grizzly bear conservation: The social factors underlying satisfaction and coexistence beliefs in Montana, USA

Nesbitt

Metcalf

et al. 2023

Conservat Sci and Prac

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Coexistence between large carnivores and humans is a global conservation concern. Montana (USA) is home to recovering grizzly bear (Ursus arctos) populations and increasing human–grizzly interactions. In 2019, we administered a survey of Montanans to investigate factors influencing normative beliefs about grizzly bear population sizes and quantify the relationship between these beliefs and satisfaction with grizzly management in the state. Using a linear regression (r2 = .61), we found that residents with positive attitudes and emotional dispositions toward grizzlies or who trusted the agency were more likely to believe grizzly populations were too low. Residents who believed hunting should be used to manage conflict, were themselves hunters, had vicarious wildlife experience with property damage, believed grizzly populations were expanding, or were older were more likely to believe populations were too high. We found a negative quadratic relationship between normative grizzly bear population size beliefs and satisfaction with management, suggesting an optimal “Goldilocks” zone where coexistence is most possible. In practice, if observed Goldilocks zones are incompatible with population numbers required to meet conservation goals, considering factors influencing these beliefs may help bolster acceptance of larger population sizes.

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Public Wildlife Management on Private Lands: Reciprocity, Population Status, and Stakeholders’ Normative Beliefs

Cited by 14 publications

References 32 publications

Modeling elk‐to‐livestock transmission risk to predict hotspots of brucellosis spillover

Modeling elk‐to‐livestock transmission risk to predict hotspots of brucellosis spillover

More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Human dimensions of grizzly bear conservation: The social factors underlying satisfaction and coexistence beliefs in Montana, USA

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