Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

Abstract

This paper investigates the impact of research productivity on the salaries of marketing faculty members. We examine how the number of articles published in various types of publications affects faculty members' nine-month salary using a sample of three years of information on 298 marketing professors from 33 research-oriented, public universities. Consistent with research conducted in other disciplines, we find a positive impact of publishing on salary. We estimate the individual salary impact for each of the four top-tier journals in marketing, finding that the biggest impact on salary comes from publishing in . Further, we find that publishing in Tier 1 journals in marketing has a bigger salary impact than in Tier 1 journals outside marketing. Finally, we find that faculty and department characteristics also affect salary. For example, being from a higher ranked research university and being a full professor are each associated with higher salary.research, financial impact, salary, publication

The rewards for publishing in accounting in the USA

“…Our primary interest is in measuring the effect of publications on salary. Following prior research, e.g., Moore et al (2001), O'Keefe and Wang (2012), Mittal et al (2008) and Swidler and Goldreyer (1998), we begin by classifying accounting publications by tier, although we also run analysis using individual journals as well. Tier1Acct is the number of peer reviewed publications in top tier accounting journals.…”

“…A variable related to both seniority and experience is academic rank. Two prior studies, i.e., Mittal et al (2008) and O'Keefe and Wang (2012), include indicator variables for associate and full professors, generally finding salary increases with rank. We include an ordinal variable faculty rank which is coded 1, 2, 3, 4, and 5 for instructors/lecturers, assistant, associate, full, and endowed chairs, respectively.…”

“…We include an ordinal variable faculty rank which is coded 1, 2, 3, 4, and 5 for instructors/lecturers, assistant, associate, full, and endowed chairs, respectively. 9 Swidler and Goldreyer (1998) and Mittal et al (2008) both incorporate two indicator variables for medium and high departmental research rank, finding positive coefficients on indicator variables representing high research rank. Unfortunately because of the increased breadth of our sample (205 versus 29 and 33 departments in Swidler and Goldreyer and Mittal et al respectively) not all of our departments have a research ranking.…”

“…For example, Swidler and Goldreyer (1998) examine 311 finance professors at 29 public research universities with the explicit goal of estimating the value of a top journal article. Similarly, Mittal et al (2008), who examine 298 marketing faculty at 33 research-oriented public universities also focus on documenting the reward to publishing. Even those studies that incorporate teaching performance find that research is the main driver of faculty compensation.…”

“…Similar to Swidler and Goldreyer (1998), Mittal et al (2008) and Almer et al (2013), we rely on publicly available data. Consequently our focus is on research productivity at public institutions that are required to disclose salary information.…”