Publishing the Modern Home: Magazines and the Domestic Interior 1870-1965

Aynsley, Jeremy

doi:10.1093/jdh/epi001

Cited by 13 publications

(4 citation statements)

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“…Muthesius (2005) has shown that the emergence in the 19th century of the private domestic interior as a discrete site and conceptual category was, from the very outset, accompanied by a range of representational media such as the interior design magazine and the shop window`stage set' display. Understanding`t he actual design and consumption of interiors'' is always in conversation with``the representation of design in mass-mediated form'' (Aynsley and Berry, 2005, page 1). Following Miller (2001a), we wish to press this relational association further by showing how the house itself is part of a process of mediation whereby a household encounters wider society, including ideas about how a home interior should look, how one can be modern, or, even, how one can be Singaporean.…”

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confidence: 99%

The Modern Touch: Interior Design and Modernisation in Post-Independence Singapore

Jacobs

Cairns

2008

Environ Plan A

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Introduction From its beginnings in 1960, Singapore's Housing Development Board (HDB) has been the main provider of housing for Singaporeans and nowadays accommodates well over 85% of the population in`owned' (long-term leasehold) flats. Constrained by land shortages, committed to the pragmatics of efficient delivery, and no doubt influenced by global trends in mass-housing provision, it enthusiastically adopted the modernist highrise as the architectural type for its post-independence programme of universal housing provision. The HDB has routinely reflected with pride on the part which it, and its housing programme, have played in the making of modern Singapore. For example, the HDB's main office, dubbed`The Hub', has always boasted a small museum space showcasing the institution's achievements. In the HDB's current headquarters, the museum is part of an extensive display space called`The Gallery' which uses a series of`before and after' interior recreations to tell the story of the HDB's role in providing`homes for the people'. Visitors are led past`slum',`squatter', and`kampung' interiors, on to the modern interiors of the 1960s highrises, and then to contemporary innovations like the entirely prefabricated`plug-on' bathroom. The curatorial sensibility of this display lays somewhere between that of the museum diorama and the show home and, indeed, visitors can move seamlessly from the interior recreations of the museum space to a series of full-scale, fully decorated interior layouts of HDB flats currently on offer to prospective buyers. (1) The centrality of these displays at The Hub hint at the special role which the interior and interior decoration have played in the housing-provision story of Singapore.

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The Modern Touch: Interior Design and Modernisation in Post-Independence Singapore

Jacobs

Cairns

2008

Environ Plan A

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“…They have influenced society’s changing notions of fashion, taste, desire and luxury in various areas, including architecture and interior design (Osgerby, 2005; Perkins et al., 2008). Indeed, magazines have been identified as a ‘significant form of visual and textual information about the modern home and its inhabitants’ (Aynsley and Berry, 2005: 1). In New Zealand, Leonard et al.…”

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confidence: 99%

“…Every issue of the magazine from 1936 to 2015 was read, and a total of 305 second home articles were identified, comprising over 1600 pages of material. This formed the basis of the empirical material; however, attention was paid to the entire content and feel of the magazine to gain an understanding of the broader context and the nature of luxury throughout the period under examination; editorials, other articles and advertising were all considered valuable sources of contextual material to inform the analysis (Aynsley and Berry, 2005; Spiker, 2003; Stokowski, 2011).…”

Section: Methodsmentioning

confidence: 99%

Changing patterns of conspicuous consumption: Media representations of luxury in second homes

Walters

Carr

2017

Journal of Consumer Culture

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This article examines the potential of utilising representations of luxury in second homes to chart the changing patterns of conspicuous consumption. It is situated within a New Zealand context and based on the analysis of representations of luxury in second homes in an architecture/lifestyle magazine from 1936 to 2015. A qualitative thematic analysis was carried out on the written and visual text of 305 second home articles. The findings are divided into time periods which relate to distinct socio-cultural, political and economic events and ideologies that have influenced New Zealand society. The analysis reveals a change from ‘quiet luxury’ during the war years to the luxury of imported products, reflecting a fascination with first American and then European style in the mid-century. It also shows a change from a reputed cultural reticence to display one’s wealth to the flagrant conspicuous consumption of luxury goods and services in the 1980s which aligns with the rise of new wealth after the introduction of neoliberalism in the country. Finally, the variance between representations of luxury during recessionary times in the 1970s and 2000s demonstrates a change in attitude towards conspicuous consumption.

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“…7 Design historians Jeremy Aynsley and Francesca Berry explain: "Out of a new genre of publication, modern professional roles for men and, increasingly, for women emerged-those of the interior designer and the design journalist." 8 The developing profession of interior decoration was able to gain traction through the mobility of the magazine medium. Historian Valerie J.…”

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confidence: 99%