The new ligands L = 1,4‐bis(2‐methylchalcogenophenyl)‐2,3‐dimethyl‐1,4‐diaza‐1,3‐diene [chalcogen = O (1), S (2) or Se (3)] have been studied in their coordination behavior towards CuI and CuII. Whereas the O‐ether containing ligand forms complex ions [Cu(L)2]n+ = 4n+, with exclusive N‐coordination (n = 1) or N and weaker O coordination (n = 2), the species with E = S or Se contain tetradentate ligands in [Cu(L)]+ (5+, 6+) and [Cu(L)L′]n+ [n = 1, L′ = TfO– (E = S) or n = 2 and L′ = H2O (E = Se)]. Molecular structures in the crystals of 5+ and 6+ show distorted tetrahedral N coordination at the metal and innocently behaving α‐diimine functions, in agreement with spectroscopic and computational data. The copper(II) ions [Cu(L)L′]2+ with one tetradentate ligand L = 2 or 3 exhibit a square‐pyramidal configuration at the metal. Two isolated crystalline forms of 42+ show weak coordination (2.636–2.96 Å) of three or four ether oxygen atoms, resulting in 4+3 or 4+4 coordination arrangements for N and O donors, respectively. In agreement with the rather different CuI and CuII structures the electrochemical oxidation of the copper(I) complexes and the reduction of the corresponding CuII species reveal an ECEC behavior within a square scheme, whereas the reduction of the CuI compounds, most likely at the diimine site, proceeds irreversibly. UV/Vis spectroelectrochemical results showing intense MLCT and IL absorptions were analyzed with the help of TD‐DFT calculations.