“…The multi‐tier supply chains, which feature forest management and harvesting, manufacturing, logistics, retail sales, and use of the products, have crucial implications for environmental sustainability (Vidal et al, 2010). This industry uses wood‐based fiber, water, energy, and chemicals, all in significant amounts (Lipiäinen et al, 2022). Hence, climate change, resource‐efficiency, and sustainable forest management have been among the topics prioritized on the industry's environmental agenda (Ranängen & Zobel, 2014; Tuppura et al, 2016).…”