Although reward exerts a crucial influence on human behaviour, internal processes are equally as important to purposely analyse and integrate sensory information into behavioural drives. Extensive research has identified pre-frontal cortical areas as the central brain subsystem processing reward, and pre-motor and motor cortices the mergers of that influence onto action planning and control. However, few studies have analyzed the brain distribution of contextual variables, such as social pressure, and their influence on internal processes and on behavior. To this end, here we designed a decision-making task between precision reachings, in which we varied a context of social pressure, and assessed its influence on our participants’ kinematics, pupil diameter and electro-encephalography. Our results show that social pressure exerts a non-trivial bias on the participants’ behaviour, influencing reaching precision, movement parameters and decision-making policies. Furthermore, these modulations co-varied consistently with pupil diameter and the activation of specific cortical sources, portraying a distributed brain network for social pressure that includes prefrontal, motor and occipital cortical areas. Overall, this is consistent with a broad physiological process, transforming an implicit variable, such as social pressure, onto an internal bias that energises and influences decision-making in a principled fashion, complementary to explicit reward.