Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater)

SS, Vietha Devia; Putri, Yulia Kusuma Wardani

doi:10.29259/sijdeb.v6i2.147-164

Cited by 2 publications

(1 citation statement)

References 23 publications

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“…If they believe that certain technology is userfriendly and has the potential to affect transactional interest, then other people will be interested in utilizing that technology. Consumers take into consideration how simple it is to sign up for and use Paylater when making judgments regarding product purchases [10]. A person's willingness to make purchases of a specific product is known as their transactional interest in that product [11].…”

Section: Introductionmentioning

confidence: 99%

The effect of paylater on purchase decision and continuance intention in generation Z at GoFood application

Budiman,

Tanjaya,

Zulkarnain

et al. 2023

E3S Web Conf.

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In the age of digitalization, technology and information are developing rapidly, and the internet network is widespread, allowing individuals to do numerous transactions online. Electronic commerce, or e- commerce, is facilitated by many businesses. Nowadays people rarely want to bring cash and want payment method to be as simple as possible, with that a lot of people especially Generation Z choose using paylater as their payment method. This study aims to determines the effect of perceived ease of use, perceived security, and perceived usefulness of paylater on purchase decision at GoFood. Also, to determine the effect of purchase decision of Paylater on continuance intention at GoFood. The research method used on this study is quantitative research and the data collection techniques was carried out by surveying 200 respondent through questionnaire which are Gopay users live in Jakarta that are Generation Z and have made transaction at least once a month using Gopaylater. We use structural equation modelling (SEM) and SmartPLS for analyzing our data. The result of this study indicate that perceived ease of use and perceived security have significant positive effect on purchase decision. And, also purchase decision has a positive significant effect on continuance intention. But perceived usefulness do not have significant effect on purchase decision.

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Section: Introductionmentioning

confidence: 99%

The effect of paylater on purchase decision and continuance intention in generation Z at GoFood application

Budiman,

Tanjaya,

Zulkarnain

et al. 2023

E3S Web Conf.

View full text Add to dashboard Cite

show abstract

Analysis of The Essential Motivation and Challenge Factors of the Buy Now, Pay Later Service Among Indonesian University Students

Adiprasetyo,

Surjandy

2024

E3S Web Conf.

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New data proves that university students in Indonesia, especially this Gen Z, are increasingly turning to BNPL services. Employment in the BNPL model results from unsupervised spending that significantly affects Generation Z, no previous studies on the motivation and challenges of BNPL could be identified. Thus, this research aims at ascertaining. The data was gathered from 373 participants and the data analysis technique employed in this study was Partial Least Squares Structural Equation Modeling (PLS-SEM). The data suggest that 59 percent of initiates, new members or olde for entertainment alone, it accounts for 3% consumption and most of the users are women. The last factor is perceived benefits where users believe that BNPL has certain benefits that are perceived by society. From the assessment of the sample using the financial literacy, capacity, and attitude dealing with the assessment of financial awareness among the Indonesian university students indicate that they are highly deficient in financial awareness. As confirmed by most of the university students most BNPL services are commonly employed for leisure. It is crucial that factors that led to the release of these BNPL apps should be rectified in future for them to serve their intended purpose.

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Purchase Decision: Do the Paylater Ease and Consumer Satisfaction Affect It? (Case Study on Shopee Paylater and Gojek Paylater)

Cited by 2 publications

References 23 publications

The effect of paylater on purchase decision and continuance intention in generation Z at GoFood application

The effect of paylater on purchase decision and continuance intention in generation Z at GoFood application

Analysis of The Essential Motivation and Challenge Factors of the Buy Now, Pay Later Service Among Indonesian University Students

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