Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic

García-Salirrosas, Elizabeth Emperatriz; Acevedo-Duque, Ángel; Chaves, Viviana Marin; Henao, Paula Andrea Mejía Mejía; Molano, Juan Carlos

doi:10.3390/su14106302

Cited by 39 publications

(22 citation statements)

References 94 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Furthermore, the results show that the relationship between environmental awareness and moral obligation is positive and significant, which confirms the view of Paul et al, (2016) [35], who reported the effect of environmental awareness on other important predictors of intention. This means that Mexican consumers must first take responsibility for environmental problems before they feel obliged to buy green products [60][61][62]. In terms of theoretical implications, the proposed model helps to confirm the role of the studied variables in understanding and comprehending green purchase intentions.…”

Section: Discussionmentioning

confidence: 80%

The Mexican Ecological Conscience: A Predictive Model

et al. 2022

Self Cite

View full text Add to dashboard Cite

Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ intention to buy green products, their ecological awareness, or moral obligation, and, in turn, to determine the degree to which moral obligation is affected by ecological awareness. A sample of 690 Mexicans was obtained, and a PLS–SEM model was applied for data analysis. The results confirmed that both a moral obligation and ecological awareness explain the intention to purchase green products, with ecological awareness contributing the most to the intention. Furthermore, the findings showed that moral obligation is affected by ecological awareness. The originality of the article is that it contributes to the consumer behavior literature by providing an insight for companies that manufacture sustainable products to understand and promote environmentally conscious consumer behavior. However, there are some limitations that can be addressed in future research.

show abstract

Section: Discussionmentioning

confidence: 80%

The Mexican Ecological Conscience: A Predictive Model

et al. 2022

Self Cite

View full text Add to dashboard Cite

show abstract

“…García-Salirrosas et al ( 2022 ) state that in developing countries consumers are more traditional and distrustful of technology, and thus, factors such as shipping costs, poor customer service, problems of lack of stock, delivery delays are factors that lead to low consumption of products and services in online shops by the population of these countries.…”

Section: Discussionmentioning

confidence: 99%

“…What is already known about online shoppers, is that they seek online shops that are secure with their personal and banking information, in addition to offering ease of site navigation, search functions, price comparison, description devices, the payment system and the information available, as well as customer service ranging from phone, email and chat support, and not the least product delivery within the stipulated time (Akıl and Ungan 2022 ; García-Salirrosas et al 2022 ; Rusdiana 2022 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

See 1 more Smart Citation

Evaluation of quality of online shopping services in times of COVID-19 based on E-S-QUAL model and Fuzzy TOPSIS method

et al. 2022

View full text Add to dashboard Cite

This paper aims to propose an approach to evaluate the quality of online shopping services in times of pandemic COVID-19, from the ordering of quality attributes taking into account customers' perception. The proposed approach was developed from a structured questionnaire containing 25 quality attributes adapted from the E-S-QUAL model and applied to consumers of online shopping services. Fuzzy set theory was used in the approach to simplify the subjectivity of human judgment, along with the extension of Technique for Order Performance by Similarity to Ideal Solution (TOPSIS). Therefore, this research was classified as applied, exploratory, quantitative and survey. To achieve the research objective, 819 questionnaires were collected. Among the main findings, it is highlighted that the attributes “product availability”, “products with excellent quality”, “confidence in online shopping processes” and “ease of buying online” were the ones that presented the best perceptions of quality by the respondents. At the other end, the attributes "opinion sharing on social networks", "buying online is a good option when you have little time", "distraction in online shopping searches" and "shopping online is a pleasure" showed the highest level of dissatisfaction with the service. Thus, this article highlights the importance of online shopping services in times of the pandemic caused by COVID-19, and its main contribution and originality is the development of an approach that aims to support the decision-making process, establishing strategic actions for the continuous improvement of online shopping services with the reduction of subjectivity in customer perception and with successive refinements.

show abstract

“…Although satisfaction was used in the study, the focus was on course material as opposed to shopping online. In addition, the study by García-Salirrosas et al, (2022) and that of Saleem et al, (2015) indicated that satisfaction is one of the important factors, which impact purchase intention. The studies by Njoroge et al, (2012), Garcia-Slairrosa et al, (2022) and Saleem et al, (2015) have examined online shopping but from different perspectives of course materials and with findings that satisfaction is among the factors affecting purchase.…”

Section: Youths' Intention To Shop Onlinementioning

confidence: 98%

Determinants of Youths’ Intention to Shop Online: Study of Uganda and Rwanda

Kagoya

Mkwizu

2023

udslj

View full text Add to dashboard Cite

Existing literature on online shopping has focused on reasons for people to shop online while there is limited research on youths’ intention to shop online. Hence, this paper was motivated to examine the determinants of youth’s intention to shop online by comparing two countries namely Uganda and Rwanda. This paper’s specific objectives are; to analyse the relationship between hedonic and satisfaction among youths to shop online and to analyse the relationship between subjective norms and satisfaction among youths to shop online. This is a quantitative study that used structured questionnaires which were circulated by email survey to 122 youths of higher education institutions in Uganda (Makerere University Business School) and Rwanda (University of Rwanda). The data was analysed using descriptive statistics and Partial Least Square Structural Equation Modelling (PLS-SEM). The findings indicated a significant relationship between hedonic and satisfaction among youths’ intention to shop online (p=0.000 for Uganda; p=0.05 for Rwanda); and a significant relationship between subjective norms and satisfaction among youths’ intention to shop online (p=0.02 for Uganda; p=0.000 for Rwanda). The practical implication is for stakeholders of online shopping and policy makers to consider hedonic and subjective norms as key factors that determine youths’ intention to shop online.

show abstract

Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic

Cited by 39 publications

References 94 publications

The Mexican Ecological Conscience: A Predictive Model

The Mexican Ecological Conscience: A Predictive Model

Evaluation of quality of online shopping services in times of COVID-19 based on E-S-QUAL model and Fuzzy TOPSIS method

Determinants of Youths’ Intention to Shop Online: Study of Uganda and Rwanda

Contact Info

Product

Resources

About