Purchase intention for luxury brands: A cross cultural comparison

Bian, Qin; Forsythe, Sandra

doi:10.1016/j.jbusres.2011.10.010

Cited by 562 publications

(488 citation statements)

References 52 publications

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“…The items for SLP were adapted from Cho et al (2015) and Gentry and Gupta (2013); LCP, from Garg, Wansink, and Inman (2007); LCG, from Lau-Gesk & Meyers-Levy (2009) and Gelbrich (2011); SDI, from Cho et al (2015) and Shim (1995); and RI, from Bian and Forsythe (2012).…”

Section: Methodsmentioning

confidence: 99%

Sustainable Luxury Fashion Consumption and the Moderating Role of Guilt

Ki¹,

Kim²

2016

Fashion, Industry and Education

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This study explores whether consumers' sustainable luxury purchase (SLP), which refers to luxury consumers' conscientious purchase behavior of "buying luxury for its timeless style and durable quality that leads to extended product usage and less waste," leads to luxury consumer pleasure (LCP). Furthermore, the current study examines whether LCP leads to positive post-purchase behavior reflected by sustainable divestment intention (SDI) and repurchase intention (RI). In addition, by building on Coping Theory, we explore whether luxury consumer guilt (LCG) positively moderates the relationship between LCP and SDI. Our empirical findings of the SEM analysis based on 452 valid responses demonstrate the significant relationships between SLP and LCP, between LCP and SDI, and between LCP and RI. This implies the importance of SLP in creating a favorable consumer response, which further leads to consumers' intentions to make a sustainable divestment and to repurchase luxury.Furthermore, the critical moderating role LCG plays in the relationship between LCP and SDI was supported, stressing the importance of guilt as a trigger of consumers' sustainable divestment behavior.

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Section: Methodsmentioning

confidence: 99%

Sustainable Luxury Fashion Consumption and the Moderating Role of Guilt

Ki¹,

Kim²

2016

Fashion, Industry and Education

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“…News and information, through the rapid news and information storing, revising, and delivering on the Internet, therefore are no longer restricted by time units, as for traditional newspaper, television, and broadcast, present both linear and non-linear reading models, and allow readers easily producing news with texts, photos, or audio/video by sharing them on social networking sites (Bian and Forsythe, 2012). The constant development of Internet, technology, and communication technology has the type and classification of online publishing become diversified and has publishing through the Internet become a trend.…”

Section: Electronic Mediamentioning

confidence: 99%

Key Factors in the Media Propagation Effect of Ecotourism

Wu¹

2017

Appl Ecol Env Res

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Abstract.With the constant progress of Internet and communication technology, various emerging technologies and market applications constructed on network environments are progressed to influence people's reading habits and information collection methods. After being satisfied the material life, the citizens present abundant economic ability and time on the leisure life and the participation in leisure and recreation activity in past years. Rural ecological environments and historical and cultural monuments are the major recreation activity for public tourism, attracting people who live in urban jungles visiting the countryside for landscape appreciation and local culture experience. Users of the official website of Fujian Tourism Bureau, as the research subjects, are surveyed through online questionnaire. Total 1000 copies of questionnaire are distributed and 683 valid copies are retrieved, with the retrieval rate 68％. According to the overall weight of evaluation indicators for the factors in the media propagation effect of ecotourism, the research results show top five indicators, among twelve ones, of customized services, development and network externality application, catering to the market taste and creativity, novelty and exploratory experience, and hardware development of devices. Suggestions, based on the research results, are proposed in this study, expecting to influence the ecological conservation issue on the public life through mass media as well as to promote ecotourism.

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“…Many people buying luxuries for show off, and they focus more on "face" and social value in using luxuries (Li & Su, 2007;Wong & Ahuvia, 1998;Zhan & He, 2012). However, as the younger people become the main power of Chinese consumers (Debnam & Svinos, 2006), which tend to stress individual uniqueness (Bian & Forsythe, 2012) and eager express themselves through the consumption, the value-expressive motivation may also be important in determining buying luxuries. Building on the previous studies, we expect that: H1: Social-adjustive motivation is positively related to luxury purchasing behavior.…”

Section: Luxury Consumption Motivationmentioning

confidence: 99%

The Factors Affecting the Affluent Consumers Luxury Purchasing Behavior in China

Wang¹,

Tong²

2017

IJBM

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China is fast becoming one of the most important luxury goods market. The purpose of this study is to investigate the determinants of luxury purchasing behavior in the Chinese affluent market. Based on the logit analysis of 618 affluent respondents, the results show that social-adjustive motivation and life satisfaction are significantly associated with the purchasing of luxuries. However, the value-expressive motivation, which has been verified that could drive the consumer buy luxury items, does not have significant effect on luxury purchasing behavior for the Chinese affluent consumers. In the meantime, the demographic characteristics of individual are significantly associated with his/her luxury purchasing behavior, and the younger affluent consumers with higher income and international education are more likely to buy more luxuries. It helps researchers and companies to understand the differences of the factors influencing luxury consumption between Chinese consumers and their global peers.

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Purchase intention for luxury brands: A cross cultural comparison

Cited by 562 publications

References 52 publications

Sustainable Luxury Fashion Consumption and the Moderating Role of Guilt

Sustainable Luxury Fashion Consumption and the Moderating Role of Guilt

Key Factors in the Media Propagation Effect of Ecotourism

The Factors Affecting the Affluent Consumers Luxury Purchasing Behavior in China

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