Purchase Intention of Green Financial Products: Application of Behavioral Reasoning Theory
Laxman Pokhrel,
Bhaskar Bahadur Dangi,
Manoj Kumar Chaudhary
et al.
Abstract:The concept of green financial products, such as green bonds and green equity, has attracted academic attention as an intervention to safeguard institutions and society from unforeseen economic challenges in the future. Since it is incomplete to introduce green financial products without understanding the purchase intention of green financial products, this article investigated purchase intention of green financial products drawing from behavioral reasoning theory (BRT) and perceived risk theory. This study em… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.