Purchases and Wellbeing of Older and Younger Adults in Tomsk

Abstract

The present study assesses the wellbeing potential of material and experiential purchases among a group of Tomsk consumers. Four hypotheses are tested. 1) "Consumer preferences differ by age, gender, income level, education" turns to be confirmed; 2) "Purchases of gifts make people more happy than buying for themselves" demonstrated not very stable and weak correlation; 3) "Money spent on material purchases are perceived as a better decision than spent on experience" shows not very strong and statistically not significant correlation. 4) "Experiential purchases lead to more happiness" had no evidence to be proved. Further research is needed to investigate the phenomena more accurately.

Income and Consumption of Retirees: A Cross-Country Comparison

“…Other aspects of consumer behavior are prevailing, i.e. buying for gifts brings more pleasure than buying for themselves [14]. The share of Americans expenditures on food and clothing is more or less stable in the different age groups.…”

Involving Banks In Social Projects Through Marketing Alliances

“…This may be due to their unwillingness to change their routine in behaviour. (Kashapova et al, 2016), and in general the orientation towards traditional patterns of behaviour and disinclination for innovative purchases (Ryzhkova et al, 2016).…”