Purchasing motives and profile of the Greek organic consumer: a countrywide survey

Fotopoulos, Christos; Krystallis, Athanasios

doi:10.1108/00070700210443110

Cited by 247 publications

(209 citation statements)

References 36 publications

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“…Organic consumption is clearly a niche phenomenon that is a product choice determined by individual motivation and attitude (Zakowska-Biemans, 2011).Across the world researchers have recognised the fact that consumer perception of the products being "safe" (Fotopoulos and Krystallis, 2002) is an unquestionable reality. Hence, there was a clear impetus for taking an attitudinal approach to understanding what drives organic consumption.…”

Section: Discussion Of Results and Implicationsmentioning

confidence: 99%

Consumption of organic food products: an emerging market perspective

Sondhi

2017

IJMP

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Abstract:The study was conducted by using a well-structured survey instrument designed to measure attitude, lifestyle and buying patterns of lead organic consumers. Non-probability convenience sampling approach was used to arrive at a total sample of 358 organic consumers. Exploratory factor analysis of the attitudinal and lifestyle related variables under study revealed the existence of five distinct factors. The Cronbach's alpha coefficient for the factors ranged from 0.63 to 0.857. Based on the grouped variables, the five factors were named as: health consciousness: cognitive component; health consciousness: behavioural component; environmental concerns; health over price and normative influence. The saved factors were then used to arrive at a three-cluster solution, namely, socially concerned; health conscious and environmental concerned consumer segments. Further the cluster analysis was validated through a discriminant analysis with 99.4% accuracy. Occupation, marital status and education had a significant association with the segment composition.

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Section: Discussion Of Results and Implicationsmentioning

confidence: 99%

Consumption of organic food products: an emerging market perspective

Sondhi

2017

IJMP

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“…Previous studies highlight the importance of price perception in determining consumers' attitudes towards organic foods and their organic food purchase intentions (Magnusson, Arvola, Koivisto Hursti, Aberg, & Sjödén, 2001;Fotopoulos & Krystallis, 2002;Vindigni, Janssen, & Jager, 2002;Lea & Worsley, 2005;Padel & Foster, 2005;Krystallis, Vassallo, Chryssohoidis, & Perrea, 2008).…”

Section: Organic Food Consumption Motivesmentioning

confidence: 99%

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Yılmaz¹,

Ilter²

2017

JEW

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Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers' minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers' increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers' attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action (TRA). The results of 622 successful surveys used for this empirical research indicate that Turkish consumers' attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.

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“…In Greece ecologically related consumer research started in the mid-1990s. Tilikidou (2001) examined an integrated set of ecologically conscious consumer behaviours, while Fotopoulos and Krystallis (2002) offered more insights with regard to the market of organics.…”

Section: T Here Have Been Many Suggestions During the Last Three Decamentioning

confidence: 99%

The effects of knowledge and attitudes upon Greeks' pro‐environmental purchasing behaviour

Tilikidou

2006

Corp Soc Responsibility Env

147

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This article presents an examination of pro-environmental purchasing behaviour (PPB) and how it is influenced by demographics, environmental knowledge (a factor rather neglected so far) and attitudes (environmental unconcern). PPB was found to be adopted at a rather low level; less than 20% of Greeks may be characterized as relatively frequent pro-environmental purchasers. The higher scores were obtained with reference to energy and water conservation, reduction of overall consumption and avoidance of products containing genetically modified organisms. The consumers also declared they very often choose the eco-friendly alternative of a product when there is no significant price difference. The results indicated that professionals, 35-55 years old, holding a graduate and/or a postgraduate degree and with an annual income of 25-30 thousand Euros are those who are more engaged in PPB in Greece. PPB was found to be correlated positively and moderately with environmental knowledge and negatively and moderately with environmental unconcern.

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Purchasing motives and profile of the Greek organic consumer: a countrywide survey

Cited by 247 publications

References 36 publications

Consumption of organic food products: an emerging market perspective

Consumption of organic food products: an emerging market perspective

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

The effects of knowledge and attitudes upon Greeks' pro‐environmental purchasing behaviour

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