Purchasing vacation packages through shop-at-home television programs: An analysis of consumers' consumption motives

Walsh, Gianfranco; Gwinner, Kevin P.

doi:10.1177/1356766708100819

Cited by 8 publications

(4 citation statements)

References 73 publications

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“…Lately, non-traditional media has been taken into account; such as the Internet, SNSs, and so forth [16,32,34,36]. Recent research found that people use technological media because of several motives, such as information seeking, entertainment, irritation, socialization, experience, and function [34,37]. Furthermore, tourism studies have adopted UGT to understand tourists' behavioral intention in various communication media.…”

Section: Motivations and Uses And Gratification Theorymentioning

confidence: 99%

Communication Factors Affecting Tourist Adoption of Social Network Sites

Gebsombut

2019

Sustainability

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Smart tourism technologies (STTs) are technological media that tourists apply in various stages of the tourism decision-making process. The purpose of this study was to explore how the communication elements of social network sites (SNSs), as a part of STTs, enhance tourists' motivation and usage intention. A structural framework based on communication elements and the uses and gratification theory with regard to SNSs usage was developed and investigated. An online survey was employed for the data collection, and structural equation modeling was used in the hypotheses analysis. The findings indicated that Internet self-efficacy, information quality, and systems quality trigger the information-seeking motive while service quality and source credibility positively determine the relationship maintenance motive. The information-seeking motive, entertainment motive, relationship maintenance motive, and Internet self-efficacy positively influence the intention to use SNSs for trips. New findings were found in terms of the relationship between the motives. The information-seeking motive and relationship maintenance motive influence the entertainment motive. Moreover, the relationship maintenance motive influences the information-seeking motive.Sustainability 2019, 11, 4198 2 of 13 their travel experience. Moreover, increasing tourist satisfaction through ICT has become a tourist destination's aim [8] because tourism services in all travel stages affect tourists' evaluation [9]. Gretzel et al. [3] mentioned that ICT smart systems assist travelers in their travel decision-making processes including (1) predicting tourists' needs and providing recommendations before the trip; (2) presenting information and services for tourists' on-site experiences; and (3) allowing tourists to share their travel experiences, which also provide other tourists with information for their decision-making processes. Furthermore, smart tourists provide information that is important for businesses who search for meaningful tourism experiences [3] because businesses can adjust themselves according to customers' needs.However, few studies on STTs have focused on the motives to use the technologies and relationship between the motives. Due to the various combinations of ICT technologies, it may be complicated to study STTs as a whole. Thus, this study focused on social network sites (SNSs), which tourists could gather and provide travel information on the same platform. SNSs can help businesses achieve a sustainable relationship with their key customers, as they provide two-way communication, especially cultural products in which many tourism products are cultural-based. Hence, SNSs are suitable for generating the rapid circulation of cultural products on the Internet [10]. Since tourists may use social network platforms for their travel decision-making process, it is, therefore, necessary to gain a better understanding of the relationship between communication elements, tourists' motivation, and their intention to use the media for their trip. Thu...

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Section: Motivations and Uses And Gratification Theorymentioning

confidence: 99%

Communication Factors Affecting Tourist Adoption of Social Network Sites

Gebsombut

2019

Sustainability

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“…Moreover, although frequently nonhomogeneous and seemingly different, these efforts establish a new context for electronic commerce and practice as they implicate a variety of issues, such as global marketing, 24/7 operations, quick responses, competitive pricing, interactive search and navigation facilities, personalized and customized services, push and pull marketing mechanisms, etc. Inevitably, the travel and tourism industries have also faced new challenges that pushed them to adopt more innovative internetbased strategies and technologies (Connell and Reynolds, 1999;Hjalager, 2002;Palmer and McCole, 2000;Stockdale and Borovicka, 2006;Walsh and Gwinner, 2009;Werthner and Ricci, 2004;Yu, 2002).…”

Section: Introductionmentioning

confidence: 99%

Building ‘Flexible’ vacation packages using collaborative assembly toolkits and dynamic packaging: The Case Study of the eKoNES

Akoumianakis

Vidakis

Akrivos

et al. 2011

Journal of Vacation Marketing

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The paper motivates and presents an approach for assembling innovative information-based products and services by virtual cross-organization communities of practice. Using a case study on assembling vacation packages, we describe the cross-organizational virtual partnership, the mechanics allowing it to operate as a virtual community of practice and how collective intelligence of the members is appropriated to ensemble innovative information-based products for tourists. The results provide useful insights into innovating through virtual networking as well as the ICT tools that may be used to foster value-creating networks of practice in boundary spanning domains.

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“…A korszerű értékesítési technológiák tárházában a televíziónak kezdetektől fogva meghatározó szerepe van. Egy képernyőre kerü-lő meggyőző prezentáció felkelti a nézők érdeklődését az adott termék iránt és fokozza vásárlási hajlandóságukat (Jenssen 1966;Skumanich, Kintsfather 1998;Walsh, Gwinner 2009). A tv-shopok prezentációi ugyan nélkülözik az interaktivitást, a sármos értékesítő mégis képes a személyes megszólítottság érzését kialakítani az otthon ülő tv-nézőben.…”

Section: Elméleti Háttérunclassified