Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research

Mueller, Sophia

doi:10.1080/10641734.2024.2411063

Journal of Current Issues & Research in Advertising

2024

DOI: 10.1080/10641734.2024.2411063

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Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research

Sophia Mueller

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Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research

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References 61 publications

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