This study aims to explore the potential of place-based theory to contribute to land use diversification, particularly against the backdrop of prevailing climate change challenges. The study delves into local Māori and wider community perspectives in Wairau Marlborough, New Zealand, through two sets of semi-structured interviews. Questions asked aimed to (1) develop an understanding of the community’s vision of land use in the Wairau Marlborough region, (2) identify and understand the elements necessary to develop a pathway to achieving a shared vision for land use in the region, and (3) assess the potential for place-based approaches to support land use and diversification where there is high potential for conflicting interests between different groups, or in contexts with a history of colonisation. Overall, the study highlights the importance of understanding the community’s connection to the place and land, empowering them to be leaders in the development of pathways to solutions for the challenges that impact them. Interviewees emphasise the need for diversification, protection of natural resources, and inclusion of diverse perspectives. The studies provide useful insights for achieving a shared vision for land use diversification in Wairau, Marlborough, that can also be applied to other regions.