“…The study is based on the premise that territories have a natural and cultural identity that facilitates the organization of tourism destinations in three main areas: a) tourist products that are inspired by the uniqueness of natural and cultural resources identified at the local level reflect their quality and differentiation (Bernabé & Hernández, 2016;Ferdinand & Williams, 2013;Getz & Page, 2016;Rovira, 2016;Sakharchuk, Kharitonova, Krivosheeva, & Ilkevich,2013;Sarasa, 2015;Szytniewski, Spierings & van der Velde, 2017;Vermeulen, 2015); b) the dynamics of the local economic activity observed in the characteristics of the productive fabric, in business entrepreneurship capacity and in strategic management models reflect regions' competitiveness (Assaf & Dwyer, 2013;Bannò, Piscitello & Varum, 2015;Bohlin, Brandt & Elbe, 2016;Booyens & Rogerson, 2015;Dwyer, Cvelbar, Edwards & Mihalic, 2012;Dwyer, Cvelbar, Mihalic & Koman,2014;Estevão & Ferreira, 2015;Pike & Page, 2014;Ritchie & Crouch, 2010;Vodeb & Rudež, 2016;Więckowski & Cerić, 2016); c) stakeholder network governance that links the territory to the economy guarantees the presentation of identity and endogenous innovation, facilitating the emergence of regional innovation systems (Blasco, Guia & Prats, 2014;Farmaki, 2015;Fernandes & Eusébio, 2014;Hall & Campos, 2014;Moulaert, 2005;Moulaert & Sekia, 2003;Scuttari, Volgger & Pechlaner,2016;Stevic & Breda, 2014;Trentin, 2016;Volgger & Pechlaner, 2015).…”