Push and Pull Policy in Market-Driven Management

Corniani, M

doi:10.4468/2008.1.05corniani

Cited by 19 publications

(11 citation statements)

References 13 publications

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“…In addition, advocates found themselves behind the curve with their electronic media strategies. While CCSS advocates described using Web 2.0-based strategies, theirs were largely of the more traditional kinds using outdated “push” strategies (Corniani, 2008), such as web-based press kits and talking points, PowerPoint presentations, and videos. By contrast, opponents of the CCSS were more effective at employing social media strategies, rousing public activists to use contemporary technologies such as Twitter, You Tube, and Facebook to spread messages of CCSS opposition (Supovitz, Daly, & Del Fresno, 2015).…”

Section: Discussionmentioning

confidence: 99%

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Interest Group Activity in the Context of Common Core Implementation

Supovitz

McGuinn

2017

Educational Policy

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This article analyzes the messages and strategies of a sample of education interest groups, and assesses their interpretations of the political context to understand how the Common Core State Standards (CCSS) lost both political and public support during the crucial period of 2013-2014. Based on interviews with representatives of 19 interest groups who were actively involved in communicating about the standards, it focuses on the arguments, communication strategies, and targeted audiences of professional advocacy groups, policy membership organizations, and testing organizations. Our findings identify six themes that contributed to the climate of increased partisanship and politicization, and helped shape perceptions about the Common Core, both within the education sector and among the broader public. We argue that these policy factors, strategic factors, and contextual factors played an important role in shaping the environment within which the CCSS were being understood and implemented.

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Section: Discussionmentioning

confidence: 99%

“…One notable thing about the digital media strategies employed by our sample of interest groups (see Table 3) is that they mostly utilized what are referred to as “push” strategies (Corniani, 2008). “Push” strategies leave content on a website or other central location, and invite people to access it.…”

Section: Analysis Of the Political Contextmentioning

confidence: 99%

Interest Group Activity in the Context of Common Core Implementation

Supovitz

McGuinn

2017

Educational Policy

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“…business strategy, management attitude, organizational receptivity) (Zmud 1984), and also with the market process delivering value for users (e.g. market environment dynamics and business logics) (Brem and Voigt 2009;Corniani 2008). The process of building resources and delivering value are crucial, and thus all (push-pull-processes) can be seen as factors for new product and service innovations.…”

Section: Consumer-driven Business Ecosystem Research and Development mentioning

confidence: 99%

Changing institutions and consumer-driven development of forest products and services

Holopainen¹

2016

Diss. For.

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“…İçerik pazarlaması müşteriler üzerinde cazibe uyandıran bir çekme stratejisidir. Çekme stratejisinde süreç pazardan başlayarak işletmelere iletilir (Corniani, 2008). İşletmeler kendi tasarladıkları ve ürettikleri ürünü müşteriye sunmak yerine, öncelikle müşterinin ne tür bir ürünü talep ettiğini belirleyerek buna yönelik bir ürün geliştirirler.…”

Section: Introductionunclassified

Content marketing on the increase of value and confidence network

Karkar¹

2016

International Journal of Social Sciences and Education Research

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Nowadays we observe that consumers' hopes and expectations are changing, so they require to have more information about products. Instead of just accepting goods and services offered by firms, they expect firms to produce what they want. Consumers want to know products' details and thus can compare them with the similar products produced by other firms so that they may decide to choose the best product for themselves before buying it. Consequently, firms have to offer sufficient information to their consumers about their products as this kind of consumer behaviour is already on the verge of increase. Content marketing is the best marketing technique for serving customers in this issue. And we explain in this research content marketing approach, its goals and tools and how we can create an effective content marketing strategy. The potential of the valuable content for customer value as a basis for ensuring that consumers are fully engaged as shareholders in the content economy is discussed. On this basis recommendations, practice and further researches are developed. And we need to indicate that large and small brands are engaging in a marketing activity called content marketing, the idea that storytelling is a key to attract and retain customers. Therefore, this study tries to explain theoretically the use of content marketing as a marketing approach aimed at attracting, informing and retaining customers through compelling and relevant content. Keywords: Content marketing, Valuable Content, Creation Value GirişGünümüzde her alanda olduğu gibi pazarlama sürecinde de yaratıcı ve yenilikçi anlayış mevcudiyetini korumaktadır. Bu nedenle işletmecilerin ve pazarlamacıların yeni ortaya çıkan pazarlama anlayışlarıyla birlikte kendilerini yenilemeleri ve mevcut anlayışlarını yenilikçi sisteme 1 Research Assistant, Süleyman Demirel University, ISPARTA/TURKEY, ahmetkarkar@sdu.edu.tr Karkar, A. (2016). Değer ve güven ağlarının yükselişinde içerik pazarlaması. International Journal of Social Sciences and Education Research, 2 (1), 274-285. Copyright © 2015 by IJSSER ISSN: 2149-5939 275 adapte etmeleri gerekmektedir. Yeni ortaya çıkan rekabet koşulları çerçevesinde geleneksel rekabet kavramları(4P) üstünlüklerini kaybetmişlerdir. Bu yüzden son yıllarda daha farklı kavramlar ile pazarlama paradigmasının gelişme alanı araştırılmaktadır (Papatya, 2006a). Mevcut pazarlama koşullarında rekabet güçlerini korumak isteyen işletmeler yenilikçi ve yaratıcı anlayış çerçeve-sinde değer ve güven kavramlarının önemini kavramak ve pazarlama anlayışlarını bu kavramlar çerçevesinde şekillendirmeleri gerekmektedir. İşletmelerin bulundukları alanda rekabet üstünlük-lerini elde etmeleri müşterilerin gereksinimleri ve isteklerini rakiplerinden farklı ve daha ekonomik bir şekilde karşılamalarına, yönlendirebilmelerine ve daha da ötesi yarattıkları değere bağlı-dır. Bu durum işletmeleri; hızlı, esnek, yenilikçi, yaratıcı ve girişimci olamaya zorlamaktadır (Papatya, 2006b).İçerik Pazarlaması müşterinin istediği özellik ve nitelikte ürün...

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Push and Pull Policy in Market-Driven Management

Cited by 19 publications

References 13 publications

Interest Group Activity in the Context of Common Core Implementation

Interest Group Activity in the Context of Common Core Implementation

Changing institutions and consumer-driven development of forest products and services

Content marketing on the increase of value and confidence network

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