Objectives: Evidence development for medical devices is often focused on satisfying regulatory requirements with the result that health professional and payer expectations may not be met, despite considerable investment in clinical trials. Early engagement with payers and health professionals could allow companies to understand these expectations and reflect them in clinical study design, increasing chances of positive coverage determination and adoption into clinical practice. Methods: An example of early engagement through the EXCITE International model using an early technology review (ETR) is described which includes engagement with payers and health professionals to better inform companies to develop data that meet their expectations. ETR is based on an early evidence review, a framework of expectations that guides the process and identified gaps in evidence. The first fourteen ETRs were reviewed for examples of advice to companies that provided additional information from payers and health professionals that was thought likely to impact on downstream outcomes or strategic direction. Given that limitations were imposed by confidentiality, examples were genericized. Results: Advice through early engagement can inform evidence development that coincides with expectations of payers and health professionals through a structured, objective, evidence-based approach. This could reduce the risk of business-related adverse outcomes such as failure to secure a positive coverage determination and/or acceptance by expert health professionals. Conclusions: Early engagement with key stakeholders exemplified by the ETR approach offers an alternative to the current approach of focusing on regulatory expectations. This could reduce the time to reimbursement and clinical adoption and benefit patient outcomes and/or health system efficiencies.
BackgroundNew innovative medical devices are rapidly entering healthcare systems (1). Biomarkers, new diagnostic imaging techniques, robotics, digital health technologies, 3D printing, e-health, and artificial intelligence are, or are on the cusp of, becoming a routine part of health care. For digital health technologies alone, global spending exceeded US$270 billion in 2021 (2) and is projected to increase to US$1,354 trillion by 2030 (3). This is reflected in a rise in healthcare apps to over 400,000 in 2021, with 200 being added each day (3).The current pathway to adoption in the United States usually begins with developing evidence that satisfies at least one of the Food and Drug Administration (FDA) market pathway authorization criteria, the most common being the 510(k) process which typically involves a detailed comparison of the device's intended use, indications for use, design, labeling, etc., in addition to performance testing which may require supportive clinical data that demonstrate "substantial equivalence," i.e. as safe and effective as a currently marketed predicate device or for class II devices without a currently marketed predicate device by granting a de novo request ...