“…However, such approaches must be situated in the broader context where social, cultural, economic, environmental, ecological and commercial drivers shape health behaviours. The growing emphasis on well‐being economies, 23 place‐based approaches, 24 cultural responsiveness and trauma‐informed care, 25 and the application of systems thinking 26 all hold promise for a more nuanced understanding of, and action on, public health improvement at local, national and global levels.…”