Putting standards to the test: A design for evaluating the systemic reform of education

Puma, Mike; Raphael, Jacqueline; Olson, Kristen; Hannaway, Jane

doi:10.1037/e723542011-001

Cited by 1 publication

(1 citation statement)

References 102 publications

(49 reference statements)

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“…PUMA has shown support for the Black Lives Matter movement, LGBTQ þ issues and women's empowerment through sport (Puma, 2022). In response to the "Boycott PUMA" campaign the company has stated that sport and politics should not mix, that it was not engaged in sportswashing Israel's illegal occupation, and that it, does not support football teams in settlements nor does its Israeli distributor have branches in settlements.…”

Section: Distinguishing Between Consumer Boycotts and Political Solid...mentioning

confidence: 99%

“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott

Dart

2022

IJSMS

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PurposeThe purpose of this article is to offer a conceptual assessment of a contemporary consumer boycott of a global sports brand. A critical commentary is offered of the “Boycott PUMA” campaign with an examination of the positions and motivations of the different parties involved, specifically PUMA, the “Boycott PUMA” campaign, the Israeli Football Association and UEFA/FIFA.Design/methodology/approachThis article is a position and conceptual paper, designed to generate a discussion on what is an emotive consumer boycott campaign. A distinction is made between political boycotts and consumer boycotts, whether it is possible to separate sport from politics, and if PUMA's claimed position of neutrality in this conflict can be achieved.FindingsThe focus here is on PUMA's corporate social responsibility statement in which they claim that sport and politics do not mix, with their response to Russia's invasion of Ukraine in 2022 undermining this claim. PUMA's commitment to social justice is being used by the “Boycott PUMA” activists to expose the disconnect between PUMA's stated vision and its actions.Practical implicationsPUMA's brand has been built on creating a particular type of brand image, with a positive image and brand awareness essential for this sports apparel company. If the company finds itself in a media spotlight their brand equity can become damaged.Originality/valueWith very little research available on the Israel/Palestine from a sport sponsorship and marketing perspective, this article offers an original and much needed assessment of a potentially significant campaign.

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Section: Distinguishing Between Consumer Boycotts and Political Solid...mentioning

confidence: 99%

“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott

Dart

2022

IJSMS

View full text Add to dashboard Cite

show abstract

Putting standards to the test: A design for evaluating the systemic reform of education

Cited by 1 publication

References 102 publications

“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott

“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott

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