This article demonstrates how course portfolios can be used by marketing faculty members to enhance their teaching effectiveness. Course portfolios are a mechanism by which faculty members can exhibit their teaching accomplishments for examination by others. This method affords faculty members the opportunity to obtain peer review of their teaching in much the same manner as they receive peer review of their research. Through collaboration, faculty members can improve their teaching at a time when many institutions of higher learning are placing increased emphasis on effective teaching. Specific guidelines are given for constructing the portfolio and for obtaining peer review. Finally, excerpts from a marketing course portfolio are used to show possible components of a marketing course portfolio.