To improve user experience and allocate reasonably spectrum resources, the quality of experience (QoE) for user is introduced as an indicator to express the user's satisfaction with the service provided. The QoE‐driven resource allocation optimization algorithm for orthogonal frequency‐division multiple is designed to maximize the user's QoE and optimize resource allocation in vehicular cloud (VC) long‐term evolution (LTE) networks. Therein, a novel QoE model which reflects delay, transmission rate, and service price by mean opinion score (MOS) is proposed to identify different services. Furthermore, the characteristics of delay, transmission rate, and service price are also analyzed specifically at different time slots, respectively. Simulation results show that the proposed resource allocation algorithm could achieve a better QoE in the field of user satisfaction and throughput compared with other traditional algorithms, especially when the number of vehicles is greater than 30 or 22, respectively. Meanwhile, the impact of fairness on QoE and throughput are also improved apparently when the number of vehicles is small. In end, the QoE‐mode brings performance improvements on delay, transmission rate, and service price compared with other single X mode.