2023
DOI: 10.6007/ijarbss/v13-i5/17025
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QR Code Usage at Dataran Merdeka KL QR Trail: A Start to Smart Tourism Destinations

Abstract: This study assesses the application of the QR code in the tourism industry by focusing on the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis based on the sustainability aspects of the Dataran Merdeka KL QR trail. The SWOT analysis was done based on on-site observation and interviews. We found the KL QR trail has a lot of strengths, especially its location and historical values that will remain in history. However, the lack of promotional activities constitutes the weak side of the trail. Reg… Show more

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“…Among these, QR codes have gained widespread use due to smartphone adoption and can store significant data, making them useful for information dissemination, payment, and even pandemic control (Vu, 2020). Furthermore, Azmadi et al (2022) note the rising trend of QR code usage in tourism destinations.…”
Section: Introductionmentioning
confidence: 99%
“…Among these, QR codes have gained widespread use due to smartphone adoption and can store significant data, making them useful for information dissemination, payment, and even pandemic control (Vu, 2020). Furthermore, Azmadi et al (2022) note the rising trend of QR code usage in tourism destinations.…”
Section: Introductionmentioning
confidence: 99%