Recherche et Applications en Marketing (French Edition)
 2007
DOI: 10.1177/076737010702200405
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Qu'est-ce qu'unfer à repasser le cuirou untéléphone oiseau? L'usage de combinaisons conceptuelles pour générer et comprendre les concepts de nouveaux produits

Tripat Gill
1
,
Laurette Dubé
2

Abstract: conceptuelles pour générer et comprendre les concepts de nouveaux produits ? L'usage de combinaisons téléphone oiseau ou un fer à repasser le cuir Qu'est-ce qu'un

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