Quadro Helix Engagement in Developing the Creative City of Malang: A Public Relations Model Approach

Abstract

Adequate support is needed for creative cities with significant economic potentials and identity. This idea tends to increase the added value and competitiveness of these cities, thereby making them a center of growth for the community and the surrounding area. The purpose of this study is to analyze the development of Malang, Indonesia, as a creative city using the Quadro helix and public relations model approaches. The Quadro helix approach suggests that developing a creative city is associated with the cooperation of Academic, Business, Community, and Government (ABCG). Meanwhile, the public relations model suggests four models of communication in planning programs. This study also applied the qualitative research methods with in-depth interviews and focus group discussions on collecting data from the ABCG actors. The results showed that engagement, response communication, and public information models are the three models adopted for communication among creative actors. The availability of a forum that incorporates relevant creative actors is essential because the game and application act as the leading sub-sector of the creative city of Malang. Furthermore, it adopts various communication technics to inform, consult, collaborate, and empower relevant actors. The local government also shows its support through the provision of regulation and creative infrastructure. Meanwhile, academics collaborate with the business sector, and support from the government provides relevant programs that enhance the economy of creative community groups.

Unveiling the Online Presence: A Comparative Study of Social Media Use in Branding Creative Cities - A Case Study of Singapore and Bandung

“…It is essential to highlight that the development of a creative city is mainly related to future economic development and community organizations. Therefore, it is vital for the efforts of both the government and creative players to be put into creating creative cities (Prayudi et al, 2021).…”