Qualitative Data Analysis on E-Commerce

Abstract

We are facing a perennial pandemic, so as to achieve a viable livelihood number of merchants started preferring online shopping over traditional markets with significant advancements. Online markets provide everyone a seamless experience of shopping from comfort at your own home which aligns with the current pandemic scenario. We have analysed the concept of online shopping through the eyes of the consumer and carried out a market research on the present e-commerce trends. This research paper allows us to perform an analysis over a broad demography of people and deduce their preferences on E-commerce giants. We will be analysing the trends being followed in the online market and the outlook of people on diverse circumstances. The study indicates the relevance of consumer’s gratification with the features and facilities provided by various e-commerce giants.