Qualitative Methods for Practice Research

Hoy, Janet; Floersch, Jerry; Longhofer, Jeffrey

doi:10.1093/acprof:oso/9780195398472.001.0001

Cited by 28 publications

(27 citation statements)

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“…According to Longhofer et al [4], qualitative research method is able to understand the "social world based on small scale sample". It is also used interactive ways in order to collect data such as questionnaires; that allows further exploration of the depth of the issues and ideas [4], and supporting the objectives of the research.…”

Section: Methodsmentioning

confidence: 99%

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Improving the Understanding of Structural Design Module through a Group Coursework

Gerges¹

2017

MOJCE

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Structural engineering is a field of engineering that ensures that the structure can be constructed and is durable and stable, which help to meet the need for a more sustainable world. This paper focused on improving student understanding of structural engineering (concrete and steel). A questionnaire was given to the students to see their responses regarding the coursework, the questionnaire contains 10 questions and most of the questions had a scale of 1-5, with being 1-strongly agree 2-agree 3-Neutral, 4-Disagree, and 5-Strongly Disagree. The conclusion drawn from the results are that student understanding can be improved significantly through a coursework. The students have learned a different type of learning environment, time management, communication skills, and meeting deadlines.

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Section: Methodsmentioning

confidence: 99%

“…It is also used interactive ways in order to collect data such as questionnaires; that allows further exploration of the depth of the issues and ideas [4], and supporting the objectives of the research. In addition the participants will also be able to offer their ideas and thoughts in an interactive manner [5].…”

Section: Methodsmentioning

confidence: 99%

Improving the Understanding of Structural Design Module through a Group Coursework

Gerges¹

2017

MOJCE

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“…Table 1 shows sample questions in the domains germane to the present study. Due to the hidden nature of this population, we deemed our sample size (N=21) was adequate for substantive thematic analysis [24] and consistent with other qualitative approaches [25, 26]. …”

Section: Methodsmentioning

confidence: 99%

“…Three bilingual researchers independently coded the transcripts, using a thematic analysis approach [24]. The text was organized by linking, coding, searching and theorizing textual units in three successive rounds of coding [27].…”

Section: Methodsmentioning

confidence: 99%

The Perceived Role of Family in Heroin Use Behaviors of Mexican–American Men

Applewhite

Mendez-Luck

Kao

et al. 2016

J Immigrant Minority Health

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Background The influence of the family is not well understood as it relates to drug use behaviors of Hispanic male adults. We examined the family’s influence on drug use behavior, as perceived by Hispanic men who use heroin. Methods One-time qualitative interviews were conducted with 21 current and former heroin users who participated in a larger study on long-term heroin use in Mexican-American men. Data were analyzed using a thematic analysis approach. Results Three main themes emerged: family as a supportive environment for heroin use; heroin as a family legacy; and, the family’s strategies for helping to stop using heroin. A sub-theme emerged on the paradox of family involvement, which spanned the three main themes. Discussion This research lays a foundation for future work to disentangle the risks and benefits of family involvement to inform culturally-centered therapies and cultural adaptations to traditional therapeutic approaches with Mexican American men who abuse drugs.

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“…As for consumers (designated by C in Table 2), we selected respondents who were exposed to buzz marketing campaigns on social networks and who were ready to share with us their opinions, perceptions and attitudes about those campaigns. To avoid duplication of gathered information, we decided to put an end to the interviews when the sample size allowed us to achieve theoretical saturation (Longhofer et al, 2012;Holton, 2010;Strauss and Corbin, 1990). Two interview scenarios were developed to achieve our research objectives.…”

Section: Journal Of Marketing and Consumer Behaviour In Emerging Markmentioning

confidence: 99%

Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers

Yahia¹,

Touiti

Touzani

2016

JMBCEM

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Buzz marketing in social networks is often seen by announcers as an opportunity to reach the biggest audience. However, the risk of failure of buzz campaigns proves not to be negligible and its consequences may be serious for the company. In order to succeed in such buzz campaigns, this research study focuses on cultural aspects, and more particularly on the central role of cultural congruency. To explore these aspects, a qualitative study, based on 36 face-to-face interviews with marketing professionals/advertisers and consumers, has been carried out. The results highlight the importance of cultural values for consumers in Arab-Muslim countries, especially when buzz marketing campaigns touch the taboos. Terms used in the advertisement are also decisive in the success of a buzz campaign.JEL classification: M30, M31, M37, M39

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Qualitative Methods for Practice Research

Cited by 28 publications

References 0 publications

Improving the Understanding of Structural Design Module through a Group Coursework

Improving the Understanding of Structural Design Module through a Group Coursework

The Perceived Role of Family in Heroin Use Behaviors of Mexican–American Men

Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers

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