Qualitative Online-Forschung

Gnambs, Timo; Batinic, Bernad

doi:10.1007/978-3-658-18387-5_24-2

Cited by 4 publications

(3 citation statements)

References 50 publications

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“…Firstly, recruiting participants through an online-setting served as a time-saving and pragmatic method. Secondly, participants were able to voice their thoughts and narratives freely, and, hierarchies, often produced in face-to-face interactions, might be partly dissolved (Gnambs and Batinic 2011).…”

Section: Methodsmentioning

confidence: 99%

The Making of ADHD: A Comparative Content Analysis of Teachers’ and Doctors’ Worldviews

Robin

Gemperle

Rhein

et al. 2022

Swiss Journal of Sociology

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Little is known about how teachers and doctors make sense of ADHD. Drawing on a corpus of online accounts, we reconstructed their worldviews with a qualitative analysis. While both professional groups referred to a male troublemaker and to the German literary figure of the Fidgety Phil, they also expressed rival expert claims. Doctors represented the scientific authority in labeling and diagnosing ADHD, whereas teachers attached objective meaning to the medical judgement by pathologizing deviant behavior and justifying measures of control.

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Section: Methodsmentioning

confidence: 99%

The Making of ADHD: A Comparative Content Analysis of Teachers’ and Doctors’ Worldviews

Robin

Gemperle

Rhein

et al. 2022

Swiss Journal of Sociology

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“…Der Begriff Internetforschung wird in der Fachliteratur jedoch nicht einheitlich verwendet. Internetforschung im weitesten Sinne umfasst jede Art von Forschung mit inhaltlichem oder/ und methodischem Bezug zum Internet (Gnambs und Batinic 2010).…”

Section: Methodenentwicklung Als Desiderat Internetbezogener Medienpäunclassified

Umgangsweisen mit dem Internet empirisch erfassen

Gerhardts

2020

MedienPädagogik

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Angesichts der Omnipräsenz des Internets im heutigen Berufs- und Freizeitalltag eröffnet sich insbesondere auch für die Medienpädagogik ein weites, seit Jahren wachsendes und im ständigen Wandel begriffenes Forschungsfeld. Immer neue Schwerpunktsetzungen auf forschungsthematischer Ebene erfordern zugleich entsprechende Weiterentwicklungen auf Ebene der Forschungsmethodik. Innerhalb der medienpädagogischen Internetforschung ist methodisch derzeit vieles in Bewegung. Um der Entwicklungsdynamik internetbasierter Technologien gerecht zu werden, gilt es, die Methodenentwicklung weiter voranzutreiben. Dafür sollten traditionelle Forschungszugänge und innovative Ansätze gleichermassen in Betracht gezogen und jeweils gegenstandsgerecht zusammengeführt werden. Der Beitrag fokussiert auf empirische Methoden der Datenerhebung, die besonders geeignet erscheinen, um Umgangsweisen mit dem Internet für medienpädagogische Forschungszwecke zu erfassen. Dabei werden sowohl bewährte als auch innerhalb der Disziplin bislang weniger beachtete Verfahren berücksichtigt. Der Methodenüberblick wird um ausgewählte Anwendungsbeispiele ergänzt, die den Mehrwert der einzelnen Verfahren bzw. bestimmter Verfahrenskombinationen veranschaulichen. Der Ausblick zeigt Möglichkeiten und Tendenzen der Weiterentwicklung auf.

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“…Generalized opinion leadership and objective knowledge modulate the impact of these personality factors on domain-specific opinion leadership. (Gnambs & Batinic, 2012) Previous studies have been undertaken based on the expansion of influencer marketing, and the topic is well-represented in the literature. However, the phenomena have mostly been studied in a broad sense or in relation to low-involvement products.…”

Section: Role Of Opinion Leaders and Influencersmentioning

confidence: 99%

The Impact of Social Media on High Involvement Purchase Processes- An Extant Literature Review

2024

IJFMR

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In terms of usage and acceptability, social media is a roaring success. Social media platforms affect individual’s communication and interaction with each other, how they voice and exchange thoughts, and how they connect with products, and corporations. Moreover, social media platforms have advanced to important knowledge-sharing platforms for consumers. The influence of social media on high involvement products has already been described as tremendous as purchases are seen as risky, and hence decision-making processes is data-heavy. The concept of consumer engagement in an online setting has also begun to gain prominence in marketing literature. Customers participate in several behaviors on social networks, like browsing, interacting, sharing and seeking information, which educate them about company offerings and, as a consequence, affect their brand awareness and purchase intentions. When making a major buying decision, customers believe social networks to be a critical source of information. They utilize social media to not only discuss their good and bad experiences but also gain knowledge about various company offerings. A sufficient number of research have attempted to uncover the function and impact of social media on aspects of customer behavior pre, during, and post the purchase process. Most research take a micro approach, stressing on a specific type of social medium (e.g., consumer review websites), a particular application (e.g., Facebook), a specific stage of the decision-making process (e.g., information search), or a specific phase of the buying process (e.g., information search) (e.g., after purchase). In spite of the benefits of such micro perspectives, the entire scenario of how consumers utilize social media and their influence at all phases of the purchase process and decision making is still imprecise. This research attempts to add to our existing understanding in a number of ways. Initially, to consumer behavior theory, by suggesting exchange of information as a multi-component consumer behavior construct. Secondly, study on social media in the context of high-involvement products. Thirdly, by providing the social media enabled buying process prototype as a framework for analyzing the function and influence of social media on a high-involvement products buying process.

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Qualitative Online-Forschung

Cited by 4 publications

References 50 publications

The Making of ADHD: A Comparative Content Analysis of Teachers’ and Doctors’ Worldviews

The Making of ADHD: A Comparative Content Analysis of Teachers’ and Doctors’ Worldviews

Umgangsweisen mit dem Internet empirisch erfassen

The Impact of Social Media on High Involvement Purchase Processes- An Extant Literature Review

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