Quality aspects vs consumption values: What affects intention to book hotels in the post-Covid era?

Ray, Arghya; Gupta, Siddharth; Rana, Nripendra P.

doi:10.1080/10686967.2023.2245088

Cited by 3 publications

(2 citation statements)

References 98 publications

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“…This means that the higher the brand credibility, the stronger the influence of hotel selection attributes on hotel booking intention. The role of brand credibility, as an antecedent factor explaining hotel booking intention, strengthens previous research such as study of Ray et al, (2023). Thus, together with CHSE practice, their role as moderation is a new finding that makes it a novelty that needs to be contextualized in other research settings.…”

Section: Discussionsupporting

confidence: 69%

“…In the aftermath of the Covid-19 pandemic, hotel selection attributes have undergone a significant transformation, with travellers placing paramount importance on health and safety considerations (Ray et al, 2023;Mehta et al, 2023). Travellers are now more likely to prioritize accommodations that implement rigorous cleanliness and healthy measures (Saepuddin & Putra, 2023;Srivastava et al, 2022).…”

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confidence: 99%

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Hotel Selection Attributes and Booking Intention: Challenges of Hotel Industry in the Post COVID-19 Pandemic Era

et al. 2024

Glob Bus Financ Rev

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Purpose: This study aims to investigate the influence of hotel selection attributes, CHSE (clean, health, safety, and environment) practice, and brand credibility on hotel booking intention. Additionally, this study investigates the role of CHSE practices, together with brand credibility, as moderating factors in the relationship between hotel selection attributes and hotel booking intention among travelers. Design/methodology/approach: With an incidental sampling technique, in the aftermath of the COVID-19 pandemic, data were collected from 157 travellers over 20 years old who had stayed in a CHSE-certified hotel in Bali, Indonesia. Partial least squares structural equation modelling was utilized to assess the relationship model. Findings: This study reveals that hotel selection attributes, CHSE practice, and brand credibility positively influence on hotel booking intention. CHSE practice weakens the positive influence of hotel selection attributes on booking intention. While brand credibility reinforces the said influence. In the framework of signaling theory, CHSE practice can be seen as an internal signal that can influence hotel booking intention. While brand credibility is an external signal. Research limitations/implications: This finding cannot be generalized to other contexts and countries. Another limitation is that respondents filled out the questionnaire when they were not on the spot of the hotel due to potential disturbing leisure and location permit constraints. Future studies could pay attention to collecting data while the respondent is still at the hotel to obtain more updated questionnaire responses. The outcome of this study has practical implications for hotel management in designing strategic plans to improve hotel booking intentions. Originality/value: This study contributes to the literature on the moderating variable in the positive influence of travellers' hotel selection attributes on booking intention, which has never been explored before. In actuality, the post-COVID-19 pandemic will never be identical to the pandemic period, especially in terms of how travellers make considerations when booking hotels.

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Section: Discussionsupporting

confidence: 69%

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confidence: 99%

Hotel Selection Attributes and Booking Intention: Challenges of Hotel Industry in the Post COVID-19 Pandemic Era

et al. 2024

Glob Bus Financ Rev

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Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach

Sharma,

Kushwah

2024

J of Consumer Behaviour

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The theory of consumption values (TCV) explains consumer behavior by examining the underlying values that drive consumption choices. TCV is prominent across various disciplines, including marketing, information systems, psychology, business, and management. This study systematically reviews articles that have applied TCV, making several key contributions: (1) it presents a synthesis of existing literature on TCV by including studies from 1991 to 2024, providing a comprehensive and updated perspective on the field's evolution; (2) it employs the Theory–Contexts–Characteristics–Methods (TCCM) framework to explore major theories, contexts (industrial and geographical), characteristics (antecedents, mediators, moderators, and outcomes), and methods (research methodologies and data analysis techniques); (3) it also incorporates bibliometric techniques, such as cluster analysis and bibliographic coupling, to visualize the cumulative advancements in TCV research and reveal the intellectual structure, key themes, and influential works; and (4) it systematically categorizes and summarizes consumption values and their measures according to product and service contexts examined over the past three decades. Hence, the findings of the study offer several implications for marketers and academics, suggesting avenues for future research and new applications of TCV.

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What affects consumers' choice behaviour towards organic food restaurants? By applying organic food consumption value model

Ray,

Das,

She

2023

JHTI

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PurposeAlthough there is a rising demand for organic food restaurants (OFRs), limited studies have attempted at understanding the drivers of customers' intention to visit OFRs. There is also a need to examine customers' choice behaviour in the context of OFRs.Design/methodology/approachThis study has assessed the effect of consumption values (functional, emotional, epistemic, conditional, quality and social) on the intention to visit OFRs by utilizing 1863 online customer reviews about different Indian OFRs (Study 1) and 205 survey-based responses of Indian customers (Study 2).FindingsFindings show an overall positive sentiment towards OFRs. Results of Study 1 and Study 2 reveal that functional, quality, social and emotional values have a significant impact on customers' OFR visit intention. Interestingly, Study 2 found that epistemic values have an insignificant impact on customers' visit intention.Practical implicationsStudy findings suggest that the OFR management need to provide a better ambience, and good quality organic food in OFRs. Additionally, managers of OFRs can train their staff to be well mannered, cooperative and sincere.Originality/valueThe study on OFRs is still in its nascent stage. The findings of this study will thus provide academicians and policy makers an idea of the consumption values that affect customers' intention to visit OFRs.

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Quality aspects vs consumption values: What affects intention to book hotels in the post-Covid era?

Cited by 3 publications

References 98 publications

Hotel Selection Attributes and Booking Intention: Challenges of Hotel Industry in the Post COVID-19 Pandemic Era

Hotel Selection Attributes and Booking Intention: Challenges of Hotel Industry in the Post COVID-19 Pandemic Era

Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach

What affects consumers' choice behaviour towards organic food restaurants? By applying organic food consumption value model

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