This article addresses the evolution of editorial policy and content creation process for the journal «Voprosy statistiki» - the leading periodical statistical publication in Russia. The paper covers questions of continuity of tradition and the need to revise editorial policy of scientific periodical publications. The author describes journal issues as for their compliance with Russian and international scientometric databases. The article considers key objectives included in the development program for the journal, in particular, the quality of materials on statistics, the international visibility of the journal and providing stable distribution channels. The paper also focuses on the role of statistical community in maintaining high scientific quality of publications and proactive position of the journal on covering and studying questions of statistical science and practice, on informing on the progress of plans and tasks for the further development of the official national statistics.